M A D FA C E B O O K A D SC R E A T I N G , C O N V E R T I N G , A N D K I L L I N G I T W I T H
J E S S E S TAY
Throw away your books!
Forget your education!
Stop listening to “the experts”!
Repeat after me, “I am not an expert!”
S T O P B E I N G E X P E R T S ! !
B E M A D S C I E N T I S T S .
I ’ M N O T G O I N G T O S H O W Y O U H O W T O
C R E AT E FA C E B O O K A D S
T H E A R T O F S O C I A L M E D I A
R A N D O M Z U C K P I C T U R EW H O ’ S T H E W I N N E R ?
R A N D O M Z U C K P I C T U R EW H O ’ S T H E W I N N E R ?
W H AT W O U L D M A K E M Y TA R G E T A U D I E N C E S AY, “ I J U S T H AV E T O L I K E /
C L I C K / P U R C H A S E T H AT ! ” ?
T H E Q U E S T I O N :
T H E R E S E A R C H( Y E S , I U S E D T H E D E FA U LT A P P L E I M A G E )
FA C E B O O K G R A P H S E A R C H
A D M A N A G E RT H E R E S E A R C H
T H I S C O N T E N T W I L L M A K E M Y TA R G E T
A U D I E N C E S AY, “ I J U S T H AV E T O L I K E / C L I C K /
P U R C H A S E T H AT ! ” ?
T H E H Y P O T H E S I S :
T H E E X P E R I M E N T
T H E E X P E R I M E N T
T H E E X P E R I M E N T
E VA L U A T E A N D A N A LY Z E
E VA L U AT E A N D A N A LY Z E
• Always measure by “cost-per”
• Use your gut, disable (don’t delete) ads early and often
• Focus on conversion metrics - how is this improving social referrals, conversion pixels, etc.?
W H AT D I D W E L E A R N ?T H E C O N C L U S I O N
T H E C O N C L U S I O N
• Calls-to-action work (LIKE, CLICK, BUY, SIGN UP)
• Focus on PASSION!
• Know your audience (get in their MINDS)
• Separate ad sets by audience
• You are not an expert!
T H E C O N C L U S I O N
FOLLOW if you LOVE kittens!
(or even if you don’t)
F O L L O W — > FA C E B O O K . C O M / S TA Y < — F O L L O W
Any questions?
