Download - CORPUS Snapshots of the future of food
Snapshots of the future of
FOOD Presented during the
3rd workshop on Sustainable Food 12-13 May, 2011 in Vienna, Austria
Sub-scenario 1
PUBLIC FOOD PROCUREMENT
Core strategy is to use public canteen as leverage for creating momentum for change in both the food chain and market demand.
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Vegetarian meals
are proposed as a default option
for public catering service
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Sustainable food is set as a standard
requirement for events and
activities supported by public funding
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Public service bodies act
as examples by adopting
sustainable canteens
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
National gastronomy is classified
as cultural heritage and promoted
through public catering channels
Sub-scenario 2
SUSTAINABLE AND LOCALLY PRODUCED FOOD
Core strategy is to reconnect users with production by promoting local traditional farms, urban agriculture, neighbourhood orchards…
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Development of local farm food
delivery at your home
or workplace
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Development of forms
of urban farming and gardening
for personal food production
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Food growing and cooking activities
in primary schools as a way of
instilling good eating habits
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Sustainable Supermarkets devote
specific store space for the promotion
of local food producers
Sub-scenario 3
HEALTHY & SUSTAINABLE DIET
Core strategy is to use obesity and unhealthy eating as a lever to promote healthier, sustainable ways of eating…
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Tax and warnings on unhealthy
or health damaging foods
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Sustainable food and a healthy diet
is part of basic school education
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Promotion and sale of junk food
is limited around schools
and areas frequented by kids
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
A new range of baby food
introducing low meat
and balanced food diets
Sub-scenario 4
HIGH-TECH FOOD
Core strategy is to explore what forms the controlled and safe development of high-tech food agriculture and industry could take, and how such developement could satisfy sustainable requirements…
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Mobile phone users are able to access
a unified consumer database
when shopping
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Development of sustainable food reward
systems or discount cards based on
local neighbourhood currency
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
New domestic appliances support
home vegetable production
and low energy preservation
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
New packaging preservation techniques
limit food waste
Sub-scenario 5
QUALITY / ENJOYABLE FOOD
Core strategy is to promote seasonal quality food and local gastronomy in a Slow Food-like approach…
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Generalisation of vegetarian
and low meat diets :
meat becomes a delicacy
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Promotion of sustainable cooking
by re-using food leftovers
and avoiding waste
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Diffusion of ethnic food cultures
based on low-meat diets
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Top chefs research into
vegetarian cooking that can be attractive
to non-vegetarians
Sub-scenario 6
NEW SOCIAL NORMS
Core strategy is both based on information/campaigning at the banning of unsustainable products in order to establish a durable shift in consumers’ food practices…
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Supermarkets indicate greenhouse
gas emission statistics
for each shopping basket
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Family packs and large quantity discounts
are banned in order to
prevent food waste
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Certain products are banned
or highly regulated
for sustainable or ethical reasons
© 2012
CORPUS / STRATEGIC
DESIGN SCENARIOS
Taxes for non-seasonal food
in restaurants and shops