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Vanja Bertalanweb.burza – http://web.burza.hr
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Coolinarika 2006
• analiza, persone
• 3 godine iskustva
• što znamo?– recepti– druženje
• što želimo?
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Priprema
• funkcionalne cjeline
• wireframes
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Grid
• one okomite linije
• konzistencija
• svi pobjeđuju
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Dizajn• velika količina sadržaja, zahtjevna publika• da li postižemo ciljeve?• velik broj iteracija
• na kraju dana– 220 screenshota– 1.6Gb .psd
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Konverzija sadržaja
• 3 godine podataka nije malo :)
• dizajn baze podataka
• ISO 8859-2 UTF8
• reformatiranje (valid markup)
• 5000 linija koda (php)
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Frontend development
• web standards & accessibility?
• nema kompromisa
• CSS maraton– 2000+ selectors– 9 desktop browsers– 3 OS
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Backend development
• osnovni moduli – recepti, članci, korisnici, slike, komentari...
• tagovi – multiple content types
• community – poddomene, user pages
• uploaderi
• pretraživanje
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Launch
• private vs. public launch
• email pozivnice 25k korisnika
• PA TO STVARNO RADI !
• još malo babysittinga i onda smo gotovi?
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Perpetual beta
• plan kontinuiranog razvoja
• refactoring
• slušamo korisnike
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Što mjerimo?
• Posjećenost– Google Analytics
• Aktivnost korisnika– Sami prikupljamo podatke (core.web)
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Posjećenost
• Izvor: Google Analytics
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• Izvor: Google Analytics
-200,00%
-100,00%
0,00%
100,00%
200,00%
300,00%
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600,00%
/foru
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/slike
/
/kom
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/favo
rite-
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pti
/slike
/favo
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clanc
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/clan
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/insp
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/tago
vi
/prin
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/
/rece
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/pro
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/prija
telji
/pro
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/dje
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/insp
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/nam
irnica
/
/rece
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/tag
/rece
pti/
/dje
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vlje
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vanja
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je
/kuhan
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/puto
vanja/
/blo
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/pre
view/
/anke
ta/
/info
/
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/blo
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/klub
/
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Trend(15.09.2006. – danas)
Community features
Single članci
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Aktivnost korisnika
• Broj stranica vs. broj akcija
• Što mjerimo?• 8 parametara – za sada
• tagovi, komentari, glasovi, favoriti, forum, prijatelji, recepti, slike
• Normalizacija
• Dodavanje subjektivnih parametara
• Index aktivnosti za svakog korisnika
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• Izvor: Vlastito prikupljanje podataka (core.web)
0,00
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5,00
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Top 40
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• Izvor: Vlastito prikupljanje podataka (core.web)
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1 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 400 420 440 460 480 500 520 540 560 580 600 620 640 660
1% 9% 90%Top 700
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Aktivnost korisnika
• 90-9-1
• community index
• content interestingness
• puno posla, tek smo počeli
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Kamo dalje?
• API– uskoro!– Vegeta
• Upgrade postojećih funkcionalnosti– upravljanje tagovima– napredno pretraživanje recepata– upgrade stranica korisnika
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Slušamo naše korisnike!
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Hvala!