Download - Convergence of Mobile and Social Media 2010
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Convergence of Mobile and Social Media
Simon Leps
CEO - Fontera
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Why WTF?
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Social Media is…
Media used for social interaction or networking using open, accessible, internet-based
applications that build on the foundations of Web 2.0 allowing for the creation and
sharing of user generated content online.
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Types of Social Networks
• Communication – Blogger, Facebook, Twitter• Collaboration – Digg, Wordpress, Google Docs• Multimedia – YouTube, Flick, Skype (Livecasting)• Reviews and Opinions – Yelp, WikiAnswers• Entertainment – Second Life, Sims Online• Brand Monitoring – Statsit, Vocus
- Kaplan and Haenlein
- Business Horizons 2010
Location Based – Foursquare, Gowalla, Waze
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Mobile
• 4.6 Billion users around the world
• 80% on GSM• Next billion users are expected
to have their first web experience on a phone
• Almost 21 million Mobile Internet users in SA vs 7 million PC Internet users
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Mobile is Driving Social Media Usage
• Mobile users spend almost twice as much time on social networks than PC users
• 240% Growth rate of Mobile Social Networking in the US and UK over the last year
• Social Networking is the number one mobile activity in most countries
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Why?
Cost
Privacy
Always on, Always with you
Smaller Learning Curve
Location services using GPS or LBS
Mobile makes Social Media Instant!!!
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The 800 Pound Gorilla
500+ million Users
Twice as much engagement via mobile compared to web
No.1 Mobile destination in the UK and many other countries
SA one of the top 3 most active countries via mobile
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“Over 800 million people worldwide will be participating in a social network via their
mobile phones by 2012, up from 82 million in 2007”
- eMarketer
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Evolution or Revolution?
“After the success of Internet-based social networks, doing the same thing in real life
is the obvious next step”
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Why the Transition?
Mobile Transcends Time and Space
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Types of Mobile Social Networks
• Dating Service• Group Texter• Radar• Geotagger• Social Networker• Media Sharing
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The Big One
Started in 2007 with mobile in its DNA
Average 65 million tweets per day
70,000 Apps– Post a photo, shorten a url, search for people to follow
300,000 New Users signing up each Day
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The Pack
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The New Breed - Foursquare
• Leave tips on places for friends and check out what suggestions they leave
• Unlock badges and points depending on usage• Become the mayor and get rewards for checking in more
than anyone else
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Relies on Bluetooth and GPS to let you know where your friends or
other users are.
Available in German, Italian, Spanish and English.
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Mobile Social Networking in South Africa
South AfricaFacebook - No.1MXiT - No.3Blinko - No.10
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Mobile Social Networking in Africa
South AfricaFacebook - No.1MXiT - No.3Blinko - No.10
No.1 or No.2 in:Nigeria, Kenya, Egypt, Ghana, Sudan and Tanzania
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Mobile Social Networking in Africa
South AfricaFacebook - No.1MXiT - No.3Blinko - No.10
No.1 or No.2 in:Nigeria, Kenya, Egypt, Ghana, Sudan and TanzaniaNo.3 in:
Libya and Ivory Coast
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What about Africa?
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Jamiix
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Non Traditional Social Media in SA
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The Future?
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The Future?
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It’s Here Already….
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What’s Next?
• HSPA+• Augmented Reality• 3D• Holograms
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Thank You
Simon Leps
CEO
Fontera