© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content Production - Breaking the Biggest Barrier to PersonalisationMathieu Hannouz, Sr Evangelist & Group Manager | Ivy Lim, Sr Solutions Consultant
© 2018 Adobe Systems Incorporated. All Rights Reserved.
EXPERIENCES START WITH
GREAT CONTENT
2
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
71% 76% 87%
Under pressure to create assets and deliver more campaigns, more quickly
Creating over TEN TIMES the assets to
support channels
Personalization amplifies the need for
even more assets
Developing engaging content is a constant
challenge
Slow Time to Market
Higher Cost& Complexity Personalization Low
Engagement
85%
IDC InfoBrief, Proving the Value of Digital Asset ManagementForrester, Benchmark Your B2B Content Marketing Strategy and Maturity
The Challenge…
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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2
4
Key Building Blocks
CREATE
• Collaboration with creatives & agencies
• Creative Freedom with brand consistency
• Source & curate user generated & 3rd party content
MANAGE
• Content Analytics& Insights
• Content Targeting
• Rapid personalizationof creative assets
OPTIMIZE
DELIVER
• Central repository forall digital assets
• Search & Content Discovery
• Project & Task Management
• Integrations to Enterprise systems
3 • Publish content everywhere
• Mobile optimized, interactive media
• Efficient Asset Distribution & Sharing
• Branded, authentic social content & experiences
4
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1
2
5
Key Building Blocks
CREATE
• Collaboration with creatives & agencies
• Creative Freedom with brand consistency
• Source & curate user generated & 3rd party content
MANAGE
• Content Analytics& Insights
• Content Targeting
• Rapid personalizationof creative assets
OPTIMIZE
DELIVER
• Central repository forall digital assets
• Search & Content Discovery
• Project & Task Management
• Integrations to Enterprise systems
3 • Publish content everywhere
• Mobile optimized, interactive media
• Efficient Asset Distribution & Sharing
• Branded, authentic social content & experiences
4
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
Rapidly Create High Value Content
CREATE Creative Freedom with Brand Consistency
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
Source Authentic UGC From Social Channels
Source & Curate User Generated & 3rd Party ContentCREATE
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1
2
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Key Building Blocks
CREATE
• Collaboration with creatives & agencies
• Creative Freedom with brand consistency
• Source & curate user generated & 3rd party content
MANAGE
• Content Analytics& Insights
• Content Targeting
• Rapid personalizationof creative assets
OPTIMIZE
DELIVER
• Central repository forall digital assets
• Search & Content Discovery
• Project & Task Management
• Integrations to Enterprise systems
3 • Publish content everywhere
• Mobile optimized, interactive media
• Efficient Asset Distribution & Sharing
• Branded, authentic social content & experiences
4
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
MANAGE Central Repository for all Digital Assets
A Single Source of Truth
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
MANAGE Search & Content Discovery
State-of-the-art machine learning technology to analyze and extract the semantic content of an image
Based on several Adobe Patents
Highly Scalable
Thousands of tagsCRM
PLM
WCM
MRM
PIM
ERP
DAM
+
+
+
++
+
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1
2
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Key Building Blocks
CREATE
• Collaboration with creatives & agencies
• Creative Freedom with brand consistency
• Source & curate user generated & 3rd party content
MANAGE
• Content Analytics& Insights
• Content Targeting
• Rapid personalizationof creative assets
OPTIMIZE
DELIVER
• Central repository forall digital assets
• Search & Content Discovery
• Project & Task Management
• Integrations to Enterprise systems
3 • Publish content everywhere
• Mobile optimized, interactive media
• Efficient Asset Distribution & Sharing
• Branded, authentic social content & experiences
4
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
DELIVER Dynamic Media
Use one source image & dynamically deliver any size, format, or effect to be published out to Web, mobile, email, & all digital experiences.
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
DELIVER Interactive Video
Map quick-views , links, or product detail pages to cue points in your marketing video
Add scrolling side panels & call to actions that creates an intuitive and interactive experience
Create interactive video experiences in minutes.
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1
2
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Key Building Blocks
CREATE
• Collaboration with creatives & agencies
• Creative Freedom with brand consistency
• Source & curate user generated & 3rd party content
MANAGE
• Content Analytics& Insights
• Content Targeting
• Rapid personalizationof creative assets
OPTIMIZE
DELIVER
• Central repository forall digital assets
• Search & Content Discovery
• Project & Task Management
• Integrations to Enterprise systems
3 • Publish content everywhere
• Mobile optimized, interactive media
• Efficient Asset Distribution & Sharing
• Branded, authentic social content & experiences
4
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
OPTIMIZE Rapid Personalization of Creative Assets
Visual Experience Composer with side-by-side code editing
Standard Guided Workflow for all optimization activities
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
OPTIMIZE Intelligent automation powered by Adobe Sensei
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Adobe Marketing Cloud
A suite of solutions that empower marketers to anticipate, manage, orchestrate and deliver fluid
experiences that personalize the brand throughout the customer journey
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
Adobe Marketing Cloud
Cloud Scale & Security
Experience Intelligence powered by Sensei
Omni-channel Management
Content Velocity
© 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Cloud in Action!
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