Download - Content marketing and Branding
Branding & Content Marketing
Empowering Your Brand
Online
Brand is a perception A person's
perception is influenced by experience
@BeaStanford
Positive experience online
is delivered
by content
@BeaStanford
Interesting informative
and even entertainingContent
@BeaStanford
Content that makes a brand likable
DollarShaveClub.com is entertaining and straight to the point
Corona Beer put your photo on Times Square making you feel good
Intel has content for multiple audiences
Role of the content marketing
Turning Early Awareness
into Brand Preference
Leads & Revenue
ultimately into
3x MUSTFor successful
Content Marketing
Content Marketing
MUST be relevant to prospective buyers and the brand
Content Marketing must be NOT promotional in nature
Content Marketing must be NOT promotional in nature
Source: http://www.searchenginejournal.com/social-media-fails-of-2012/56656/
The quality of content MUST be strong but plan for the failure too
Form of Content:
Blog posts, infographics, press releases, whitepapers, webinars, interviews with experts, eBooks, articles, infoguides, kinetic typography, motion graphics, How to … videos
Where to Publish• Your Website – Blog
• Third party websites: well-known blogs & online publishers
7 Document sharing websites
• Slideshare • Scribd• Issuu• Docstoc• Crocodoc• Wepapers• Myplick
Power of Optimization
{ Content Marketing
+ SEO (Search Engine Optimization)
+ Social Media }
Achieve more with less
@BeaStanford| Astanford.com|BrandOmni.com