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Jason FoxMathew Smith
Executive Sales & Marketing Director
Internet Marketing Specialist
Website Design, Content MarketingSocial Media, SEO
Content Market Your Way To Increased Traffic, Leads, and
Sales
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What We Will Discuss1. What You Can Expect With Content Marketing
2. What Is Content Marketing
3. Can You Put Your Content Marketing On Auto-Pilot
4. How To Come Up With Content Ideas
5. How To Create Content
6. Why Content Is The New SEO
7. How To Promote Your Content
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My BlogIN THE LAST 4 DAYS – www.JasonFox.me
• Unique Visitors: 2,972• Number of Visits: 7,408• Pages Viewed: 31,138• Total Hits: 65, 545
I DO NO OUTBOUND SALES CALLS
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Content Marketing
CREATING AND
SHARING
CONTENT TO
ACQUIRE
CUSTOMERSBlog Posts, Videos, White Papers, e-Books, Infographics, Case Studies, How-to
Guides, Q & A Articles, Pictures, Slide Shows, Webinars
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Easy Content Marketing
There Is None!If it were easy…Everybody would be doing it and you would not have an Opportunity.
What I Use:
Wordpress Blog – Internet – Video – Pictures Social Media – Forms
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Content Topics• Turn Client Questions Into Content Topics - FAQ
• Subscribe To Industry Specific Blogs For Topic Ideas
• Send A Survey To Your Clients For Content Ideas
• Use Google Alerts and/or Google Trends
• Search Quora For Your Industry and See What People
Are Asking
• Use Evernote To Store Ideas and Inspiration For
Content
• Use An Editorial Calendar To Organize Your Content
Ideas
• Research Your Competition And Borrow Topic Ideas
• Interview Your Clients
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Creating ContentIt Is The Title That Grabs People’s Attention And
Determines If They Will Even Think About Viewing Your Content
• Focus on creating 1 piece of quality content every week or 2 weeks
• 800 Words Or More• Subtitles – Blocking – Chunking – Lists – Bullet Points • At Least 1 Image• Try To Add Video – Instagram 15 Second Video… Set up the
context of the video or what you liked about, or took out of it, or inspiration
• If You Use An Infographic… Give your expert opinion• Use Quotations From Industry Experts (cite properly)• Check Your Spelling
CREATE A FORMULA THAT YOU CAN REPEAT OVER AND OVER AGAIN!
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New SEO
MORE QUALITY – LESS QUANTITY
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Blog Promotion“Without promotion something terrible happens…
nothing!” ~ P.T. Barnum
Syndication can be a good tool to get the ball rolling, but NOT the solution -- IFTTT.com or Onlywire.com
Be the first to share your content – Facebook, Twitter, Google+, Linkedin, Pinterest
Join a Marketing Tribe and share each others content -- Triberr.com
Post your content to Book Marking Sites – Reddit, Digg, Stumbleupon, Delicous
Turn Your Post Into a Press Release – PRLog.com
Submit your Post To Article Submission Sites – Bizsugar, Inbound.org, Scoop.it, Sharebloc.com
If It is Video – Put it on Youtube
If it is a Picture – Put it on Instagram
If it is a Presentation – Put it on Slideshare
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THANK YOU
Questions?
www.GoREA.com
www.JasonFox.me