Download - Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)

Copyright) dnx limited 2013. All Rights Reserved.

Drew Nicholson


91% of organisations are using Content Marketing


….and it’s growing


Today’s ‘Content’

• Opportunity for marketing

• Left vs right brain (creativity vs measurement)

• Engagement and ‘the funnel’

• Being where the buyers are


The opportunity


Balancing left and right


Not my money

I need to build a case

Not only my decision

There’s a team of people involved

Not small change

Often big investment

Not tomorrow

The process takes time


http://www.ciscolondon2012.co.uk/work/security-webinar

http://www.ciscolondon2012.co.uk/work/security-webinar

http://www.ciscolondon2012.co.uk/work/games-ready-test

http://www.ciscolondon2012.co.uk/work/games-ready-test

http://www.ciscolondon2012.co.uk/work/101reasons/

http://www.ciscolondon2012.co.uk/work/101reasons/

http://www.ciscolondon2012.co.uk/learn/ciscobloggers

http://www.ciscolondon2012.co.uk/learn/ciscobloggers


http://flip.it/ddsyk

http://flip.it/ddsyk


Engagement


Title?


Did you Know…?

90% of all bullying

decisions start on the webSource: Forrester

“Empowered tech buyers

are two-thirds into the

buying cycle before

engaging sales”Source: Forrester Research


Then this

happened…


Emotion and humanity

Engagement/Funnel/Rethinking what works

Leveraging ‘social’ earlier


NetNames

'Different World'


Unilever


Lex Autolease

http://www.lexautolease.co.uk/thegreen

http://www.lexautolease.co.uk/thegreen


O2

http://bemoredog.o2.co.uk/

http://bemoredog.o2.co.uk/

dnx Limited accepts no responsibility for loss occasioned to any person acting or refraining from acting as a result of material contained in this presentation. No part of this presentation may be used, reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic,

mechanical, photocopying, reading or otherwise without the prior permission of DNX Limited. © DNX Limited 2013. All Rights Reserved.

Drew Nicholson

CEO

[email protected]

Download - Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)

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