![Page 1: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/1.jpg)
@amateurhuman!
CONTENT IS KING& other clichés.
![Page 2: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/2.jpg)
@amateurhuman!
@amateurhumanChris Kelly, GitHub
![Page 3: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/3.jpg)
@amateurhuman!
Why is good content worth the time?
![Page 4: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/4.jpg)
@amateurhuman!
NETWORK EFFECT OF SUPERFANS.
"% % $% &$& %# #
%% % $$ #$$ %#
%% % $$ #$$ %#
%% % &$ #&# $
%% % &$ #&# $
![Page 5: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/5.jpg)
@amateurhuman!
JOURNEY OF A SUPERFAN.
# & $ % "Stranger Visitor New User Customer Superfan
Reach Acquire Engage Delight
![Page 6: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/6.jpg)
@amateurhuman!
Why is good content so hard?
![Page 7: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/7.jpg)
@amateurhuman!
Authentic. Helpful. Human.
GOOD CONTENT IS HARD.
![Page 8: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/8.jpg)
@amateurhuman!
Authentic. Helpful. Human.
GOOD CONTENT IS HARD.
![Page 9: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/9.jpg)
@amateurhuman!
Authentic. Helpful. Human.
GOOD CONTENT IS HARD.
![Page 10: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/10.jpg)
@amateurhuman!
Authentic. Helpful. Human.
GOOD CONTENT IS HARD.
![Page 11: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/11.jpg)
@amateurhuman!
Authentic. Helpful. Human.
GOOD CONTENT IS HARD.
![Page 12: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/12.jpg)
@amateurhuman!
Good content reflects your values.
![Page 13: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/13.jpg)
@amateurhuman!
Audience over self.
GOOD CONTENT HOLDS VALUE.
![Page 14: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/14.jpg)
@amateurhuman!
People over technology.
GOOD CONTENT HOLDS VALUE.
![Page 15: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/15.jpg)
@amateurhuman!
Education over selling.
GOOD CONTENT HOLDS VALUE.
![Page 16: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/16.jpg)
@amateurhuman!
Amplify over boasting.
GOOD CONTENT HOLDS VALUE.
![Page 17: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/17.jpg)
@amateurhuman!
Diversity over consensus.
GOOD CONTENT HOLDS VALUE.
![Page 18: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/18.jpg)
@amateurhuman!
I’ve built good content, why haven’t they come?
![Page 19: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/19.jpg)
@amateurhuman!
Blog post. Conference talk. Classroom. Executive briefing. Media coverage. Presentation. Webinar. Billboard. Tweet. Training. Video clip. Trade show. Meet-up. Office visit. Newsletter. Landing page.
NO MEDIUM RULES THEM ALL.
![Page 20: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/20.jpg)
@amateurhuman!
NO MEDIUM RULES THEM ALL.
Tweet.
Blog post.
![Page 21: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/21.jpg)
@amateurhuman!
Blog post. Conference talk. Classroom. Executive briefing. Media coverage. Presentation. Webinar. Billboard. Tweet. Training. Video clip. Trade show. Meet-up. Office visit. Newsletter. Landing page.
NO MEDIUM RULES THEM ALL.
![Page 22: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/22.jpg)
@amateurhuman!
' Open source licenses on GitHub
Conference talk Blog with video and slides
Infographic
Media coverage
Related resource Webinar
'
Tweet
"
(
)
Youtube video*
Presentation+
, -
Tweet
Tweet
Tweet
Tweet
Video clips.
Tweet
Tweet
Tweet
Newsletter/
Tweet
Podcast0
NO MEDIUM RULES THEM ALL.
![Page 23: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/23.jpg)
![Page 24: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/24.jpg)
![Page 25: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/25.jpg)
![Page 26: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/26.jpg)
![Page 27: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/27.jpg)
![Page 28: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/28.jpg)
![Page 29: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/29.jpg)
![Page 30: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/30.jpg)
![Page 31: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/31.jpg)
@amateurhuman!
NO MEDIUM RULES THEM ALL.
Good content is adaptable to the medium.
![Page 32: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/32.jpg)
@amateurhuman!
KEEP THEM IN MIND.
Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
![Page 33: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/33.jpg)
@amateurhuman!
Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
KEEP THEM IN MIND.
![Page 34: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/34.jpg)
@amateurhuman!
Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
KEEP THEM IN MIND.
![Page 35: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/35.jpg)
@amateurhuman!
Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
KEEP THEM IN MIND.
![Page 36: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/36.jpg)
@amateurhuman!
Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
KEEP THEM IN MIND.
![Page 37: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/37.jpg)
@amateurhuman!
Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
KEEP THEM IN MIND.
![Page 38: CONTENT IS KING & other clichés. · !@amateurhuman JOURNEY OF A SUPERFAN. # & $ % "Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight! @amateurhuman](https://reader034.vdocuments.site/reader034/viewer/2022052014/602c0f607ad600134f7d3a16/html5/thumbnails/38.jpg)
@amateurhuman!
FIN.
Thank you.