EMPOWERING CONTENT
We analyse and promote stories to turn every pageview into a personalised media experience.
Internet Hungary 2016
Content is King but distribution is King Kong
Founded 2013
60 Employees
9 Markets, 10 offices
2B+ Reccs per month
2000+ Publishers
Recently launched in Hungary
We analyse and promote stories to turn every pageview into a personalised media experience by using machine learning technology and big data analysis.
We recommend the right content, for the right user, at the right time on the right platform to maximize engagement.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a
clearly-defined audience — and, ultimately, to drive profitable customer action.
• Pull do not Push
• Tell do not Sell
• Engage and give Value
• Be honest and relevant
In return your audience will reward you
WHY CONTENTMARKETING?
ADVERTISING IS ABOUT YOU. CONTENT MARKETING IS ABOUT THE AUDIENCE
GIVE THEM A REASON NOT TO BLOCK YOU
Interruptive
Annoying
Slows down
Irrelevant
Privacy Concerns0,2 0,4 0,6 0,8
31 %
46 %
54 %
55 %
73 %
Source: IAB UK
Walt WhitmanTO HAVE GREAT POETS, THERE MUST BE GREAT AUDIENCES
CONTENT MARKETING - AN OLD FORMAT
Purpose: To explain the creation of life and how one should live
Approach: Content marketing. Primarily by investing in “evergreen content”
Campaign Period: Start date: Year 900 B.C. - (Always on)
Target audience: All of humanity
Budget: Crowdfunding
Results: 2,4 billion devoted followers
OWNED, EARNED & THE 3S OF PAID DISTRIBUTION
YOUR CONTENTSEARCH
SOCIAL
STROSSLE
WEBSITE
NEWSLETTER
EARNED MEDIA
CONTENT IS KING, BUT DISTRIBUTION KING KONG