Download - consumer rebates & promotions
contentswhy rebates? 2
rebates rule 4
consumer rebates & promotions 6
reporting that suits your needs 8
we know what your customers think 10
proven resources 12
Over the years, many Fortune 500 companies have turned to parago to help them drive customer engagement through tailored rebate and incentive programs.
we know consumer rebates
& promotions
we deliver custom rebate programs that inspire actions and impact results
• largestrebateproviderintheworld
• theonlyglobalproviderofrebatesolutions,introducingrewardsin130countries
• deliverbillionsofdollarsinrewardstomillionsofpeopleworldwide
• theworld’smostcomprehensive,single-sourceproviderofrebates,partneringwithmorethan300leadingcompaniesrepresentingsomeofthelargestandmostrespectedbrandsintheworld
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why rebates?
consumers love them
In our shopper behavior study, a majority of consumers told us they
actively search for rebates before shopping, and prefer rebates over
instant discounts. Why? To get a deeper discount for what they view
as a tiny bit of extra work that’s worth the effort.
rebates cost our clients less
When it comes to rebates — versus a traditional discount — there’s no
contest. Offer a rebate, and you’ll spend less on your promotion, while
providing your customers with the deep discounts they’re looking for.
rebatesofferbenefitsoverinstantdiscounts:
• prepaidcardrewardsallowforfollow-upmarketingandspendbackpotential
• collectionofopt-inemailaddressesandothervaluablecustomerdata
• onlineandmobilerebatesitesdrivetraffictoyourwebsite
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rebates rule
“Complex” is a good way to describe the rebates of yesteryear,
which are (thankfully) long gone. Today’s rebates are a whole new
ballgame. Streamlined. Flexible. Loaded with benefits.
for customers, rebates can offer:
· multiple submission options (mail-in, digital, mobile)
· a choice of rewards
· fast reward delivery (typically 2 weeks or less)
· immediate spendability with prepaid cards
· status updates throughout processing
· follow-up targeted offers
for our clients, rebates can provide:
· flexibility to react to market changes
· customer opt-in email addresses
· branded rebate prepaid cards that keep retailer top of mind
· opportunities to drive web traffic
· spendback and repeat purchases
· campaign success measurement
· measurable and significant ROI
Rebates let you advertise a lower net price for your product – critical for attracting today’s price-conscious consumer.
our patented ClickChoiceSM solution gives our clients the ability to offer smarterrewardoptions.
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Looking to attract new customers, drive repeat purchases, combat
showrooming or improve the performance of a particular brand or
category? We’ll work with you to design a custom solution that meets
your objectives — and exceeds your expectations.
a history of innovation
• wearetheonlysingle-sourceprogrammanagerintherebate
space, providing the most seamless customer experience
• we’veintroducedover30rebatefirstsandhold4patents
• wearetheonlyglobalproviderofrebatesolutions,issuingrewards
inover130countries
• weareafoundingmemberoftheNetworkBrandedPrepaidCard
Association(NBPCA)andBoardofDirectorsmember
consumer rebates & promotions
To date, we have processed more than 500 million rebates.
trust our experience
• wearethelargestproviderofsingle-loadconsumerprepaidcards,issuing
over $500 million in cards annually
• weprocessanaverageof200,000rebatesperday
• wehavethecapacitytoprocess500,000rebatesperday
• Ad Age ranks us one of the largest promotional, digital and CRM agencies
wehaveover15years’experienceworkingwithretailers,manufacturersandserviceprovidersindiverseindustries,including:
automotivebeveragecable & broadbandCPG
electronics & technologyenergy & utilitiesfashion
giftshardware & softwarehome improvement
household appliancesofficeproductspet & vet
pharmaceuticalretailtelecommunicationstravel & leisure
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reporting that suits your needs
information you need, when you need it
With some programs, biweekly reporting is ideal. Others benefit from
more of a “wait and see” approach. Whatever the requirements of your
initiative, parago has the reporting capability to support it.
Want a dashboard to see how a promotion is faring in a particular
regionorZIPCode?Done. Like to know if your rebate has
successfully driven traffic to a particular purchase location?Easy.
Want to figure out the sales lift you’ll get from your next rebate
campaign? Yougotit.Needtohaveacomprehensivereportpulled
in time for a meeting? That’swhywe’rehere.
Youcandownloadareportanytime,24hoursaday,throughyour
personal online portal. Or, call your Client Services team. They can
typically turn around your customized report within a few hours.
Our dedicated Client Services teams provide highly personal, responsive service — the kind that creates lasting relationships.
Total users
427 engaged 65active 234
inactive 128
PORTAL SNAPSHOT
User role distribution
50% inside sales
30% outside sales
20% sales engineer
$50K
$40K
$30K
$20K
$10K
$0Q1’13Q2’12 Q3’12 Q4’12Q1’12
FINANCIAL BENEFIT
Q4’12 $27,999
$50K
12 quarter average $32,123
$37,369 Q1’13
Benefit trending
$20,123 rebates & discounts $7,123 spiff reward $10,123 MDF
$37,369Total quarter benefit
2.3%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
TOTAL PARTNER PERFORMANCE
Q1 2013PARK & CO.
page 1 of 2prepared by Parago, Inc.03/31/2013
Total sales value
$123,782 Q1’13
$107,386 Q4’12
$118,459 AVG
SALES SNAPSHOT
Average sales size
24
1 40
Average sales / participant
4
1 10
Total units sold
2.8%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
Previous Maximum 271/Q2’10
195unitsPast 12Q
Average 174
Total users
427 engaged 65active 234
inactive 128
PORTAL SNAPSHOT
User role distribution
50% inside sales
30% outside sales
20% sales engineer
$50K
$40K
$30K
$20K
$10K
$0Q1’13Q2’12 Q3’12 Q4’12Q1’12
FINANCIAL BENEFIT
Q4’12 $27,999
$50K
12 quarter average $32,123
$37,369 Q1’13
Benefit trending
$20,123 rebates & discounts $7,123 spiff reward $10,123 MDF
$37,369Total quarter benefit
2.3%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
TOTAL PARTNER PERFORMANCE
Q1 2013PARK & CO.
page 1 of 2prepared by Parago, Inc.03/31/2013
Total sales value
$123,782 Q1’13
$107,386 Q4’12
$118,459 AVG
SALES SNAPSHOT
Average sales size
24
1 40
Average sales / participant
4
1 10
Total units sold
2.8%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
Previous Maximum 271/Q2’10
195unitsPast 12Q
Average 174
Total users
427 engaged 65active 234
inactive 128
PORTAL SNAPSHOT
User role distribution
50% inside sales
30% outside sales
20% sales engineer
$50K
$40K
$30K
$20K
$10K
$0Q1’13Q2’12 Q3’12 Q4’12Q1’12
FINANCIAL BENEFIT
Q4’12 $27,999
$50K
12 quarter average $32,123
$37,369 Q1’13
Benefit trending
$20,123 rebates & discounts $7,123 spiff reward $10,123 MDF
$37,369Total quarter benefit
2.3%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
TOTAL PARTNER PERFORMANCE
Q1 2013PARK & CO.
page 1 of 2prepared by Parago, Inc.03/31/2013
Total sales value
$123,782 Q1’13
$107,386 Q4’12
$118,459 AVG
SALES SNAPSHOT
Average sales size
24
1 40
Average sales / participant
4
1 10
Total units sold
2.8%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
Previous Maximum 271/Q2’10
195unitsPast 12Q
Average 174
dashboardreportsareatyourfingertips24/7.
we know what your customers think
customers want price-match rebates
parago knows what motivates your customers, because we ask them.
In our recent shopper behavior study, we discovered that a retailer’s
best weapon against showrooming is the price-match™ rebate.
Customers get the price they want, and retailers protect their margins
while building customer loyalty.
We regularly conduct shopper studies to identify emerging
shopper trends. Some of our recent studies include:
• Let’sMakeaDeal: shopper behavior study
• DynamicPricinginaSmartphoneWorld: shopper
showrooming study
• PeoplePreferPrepaid: shopper reward preference study
• NeedforSpeed:disrupting the omni-channel
• TimeisMoney: consumers report what their time is worth
• CES: get smart walk through
To request copies of our reports, call or email our US or UK
sales teams using the contact information on the back cover
of this brochure, or visit www.parago.com/reports.
Customers will buy more often from a store that matches online competitors’ prices with rebates.
parago’s shopper research shows 73%ofconsumersbelieve rebatesdelivergreatersavingsthananyothertypeofpromotion.
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We partner with many of the largest brands in the world to develop programs that include:
rebates We create branded, online and mobile rebate submission portals that
align seamlessly with your brand, including flexible processing options
and fully paperless submissions. We can even integrate with your
point-of-sale system to pull in sales data.
consumer promotionsOur full-service, in-house creative agency provides a range of turnkey
promotions to help build your net profits, including instant-win contests,
social-media-sharing rewards, banner-based games and more.
reward choicesWe’ll help you select the reward and delivery options that most
appeal to your customers. Then, we’ll manage the fulfillment process,
supported by our dedicated Client Services teams and award-winning
customer care.
proven resources
wecandeliveralmosteveryconceivabletypeofreward,including:
prepaid cards
giftcards
codes & eCodes
charitable donations
merchandise
travel rewards
unique experiences
international payments
checks
gift-with-purchaseoffers
wiretransfers
parago’s patented ClickChoice solution introduces a new level of flexibility to your rebate program.
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we create engaging solutions that inspire actions & impact results
We are the world’s most comprehensive, single-source provider of
incentives and engagement. Many of the largest brands in the world
consider us a trusted partner.
we offer:
• consumerrebates&promotions
• prepaidrewards&incentives
• sales&channelmanagement
• energyrebates&incentives
about parago
©2014Parago,Inc.Allrightsreserved.031214
www.parago.com
United [email protected]
United [email protected]+44 118 374 4500