Consumer perspective
European Brewing Industry
Henri Reuchlin
Chairman EBCU
Voice of the European Beer consumer
FinlandSweden
Norway
Netherlands
Belgium
Czech Republic
SwitzerlandPoland
Italy
Austria
Denmark
Ireland
United Kingdom
Passion and conviviality
Beer brings people together
Beer brings people together
“85% of adult individuals consume alcohol in a moderate and
responsible manner most of the time” European Commission (2006)
“In some cultures, alcohol can be consumed at levels that do no
harm health”Margaret Chan, WHO (2013)
Address to the Sixty-sixth World Health Assembly.
Beer
maybe not a bodily necessity
but certainly part of social fabric
Beer
• Diversity
• Information
• Cost
EBCU Focus points
• Legislation
• Administrative burden
• Labelling requirements
Diversity
• In distribution
• In pubs
• In supermarkets
Diversity
• Diversity
• Information
• Cost
EBCU Focus points
Information
• Ingredients
• Provenance
• Diversity
• Information
• Cost
EBCU Focus points
Integral part of history, present and
future of European culture
Support it!
Beer