Genders 2011 v 2012In percentages
The gender gap has eased slightly in the last year.In percentages
In percentages
As grateful as we are for the work Community Managers do, brands are missing a huge
opportunity for engagement by not posting more on weekends.
Sets up and manages profiles
Listens to the community
Grows the network through
engagement
Distributes content to the community
Joins the conversation
Should post more
Should post more
Ages
Who are Community Managers?
What do Community Managers do & how do they do it?
How should you celebrate Community Manager Appreciation Day?
How often do brands post? in posts per day
When they SHOULD be posting & when they ARE posting
5 key things Community Managers do
How is success measured?
Largest Brand Communities
68 27%
23%
Share of VoiceCost Savings
Walmart
26.2
22.6
21.5
= 1 million
= 1 million
19.7
15.4
Samsung Mobile USA
Target
Subway
Disneyland
Samsung Mobile USA
4.3
3.12.7
1.71.4
Whole Foods Market
Zappos
JetBlue Airways
Southwest Airlines
Sun
% of BrandTweets
% Audience Engagement Rate
Optimal Post Days
Mon Tue Wed Thu Fri Sat
25-3018-24
1 2 34 5
41-5031-40
50+
Average 1.0
2.29 1.33 1.3 1.13 .93 .56 .51 .49 .44iTunes Victoria’s
SecretSkittles Coca-ColaStarbucksOreoDisneyConverseRed Bull
Engagement
Community Growth
Leads
Sales
50
27
8
7
3 1
19%
39%
3%
Take a Community Manager to breakfast or
lunch
Join HootSuite's #CMAD Google+
Hangout
Tweet your support with the hash tag #cmad1 2 3
#CMADIn 2010, Jeremiah Owyang
created Community Manager Appreciation
Day to take place on the 4th Monday
of January.This year it
falls on January 28.
January
28
there’s more at carousel30.com
SOURCEShttp://www.slideshare.net/socialfresh/the-community-manager-report-2012http://www.socialbakers.com/blog/147-how-often-should-you-post-on-your-facebook-pageshttp://www.socialbakers.com/facebook-statistics/united-stateshttp://mashable.com/2012/06/26/marketers-failing-twitter-studyhttp://www.web-strategist.com/blog/2010/01/25/community-manager-appreciation-day-cmad-every-4th-monday-of-janhttp://blog.hubspot.com/blog/tabid/6307/bid/33692/5-Key-Characteristics-Every-Social-Media-Community-Manager-Should-Have.aspx
Community ManagerAppreciation Day 2013
65%
35%
32%
68%
