Community Development Banking

Balancing Mission and Margin

Balancing Mission and Margin

• Corporate Commitment– Seeking Revenue– Responsible Community Investment

• CRA, Community, Client

• Understanding the Segment (LMI)– Research– Client Demands– Client Treatments– Test and Learn

• Building a Strategy– Client Centered Products– Culturally Relevant (Respect)– Informed Distribution and Marketing– Relationship Focused– Partnerships

Balancing Mission and Margin• Key Basic Solutions Package

– KeyBank Plus in branch checkcashing– Financial Education program

• In-branch Financial Education Center(s)• Community-based education• Web-based training

• Additional Products and Services– Checkless checking account– Free checking– Savings product– Small line of credit (CRC)– Remittance product– Money orders– Loan assist

• Other Planned Services– Automated utility bill payment– Check cashing ATM

Balancing Mission and Margin• Sponsorships with Community and Government Partners

– Ohio IDA Program

– EITC

• Selected Results

– KeyBank Plus Check Cashing• 200 Branches

– Cleveland, Akron, Albany, Denver, Syracuse, Portland, OR

• 17,000 clients

• 37 million in checks cashed

• Financial Education Program– 5,000 participants since 2004– Committed to reduce debt $797,932– Alleviated disputed debt $160,445– 300 New accounts opened

• EITC– Approximately 300 bank volunteers in 14 cities– 1,235 Returns completed– $2,75 million in refunds

• Loan Assist– 639 loans for $1.2 million

Balancing Mission and Margin

Thank You!