Download - Community Bike Program
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mood board
This was used to create the overall eeling
and atmosphere or the identity o the bikeprogram.
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AppleTreeBIKEPROGRAM
AppleTreeBIKEPROGRAM
logo development
Experimental logo type and the refnement o
thumbnail concept.
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fnal logo
The concept is based on living a healthy
active liestyle. It combines an apple, an
iconic image o health, with a bicycle, theactive lie style. This is done in an abstract
way using Gestalt principles to create a
visual tug o war between the bike and theapple. The use o rounded edges on the logo
and logo type adds a riendly more invitingatmosphere or the identity o the bike
program.
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storage
The bikes will be stored in a low cost,
low maintenance racking system. Within
each racking system is a tree, not only oraesthetics, but to keep continuity with the
identity o the bike program and promote the
greener aspects o the community. Trees caneither be planted or preexisting. The biking
system would be based on the honor systemwith a time limit. The time limit acts as an
initiative to bring the bikes back to keep
them circulating.
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disk wheels
Cost eective disks will be implemented on
the bikes to help create program awarenessand also to deter thet through publicawareness.
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fnal bike
The bike will be ully covered in red paint to
keep corporate unity, creating communityawareness o the program. The red paint willalso decrease the street value o the bicycle
helping with the prevention o thet.
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way fnding
Bikes will be located in a central locationdowntown. This will be an equal commute
or everyone exspecially those using
Sudbury Transit. The system is based oo a colour coded timing system to let the
participant know how ar away they are romthe central location. It is there as a reminder
o the time limit and as an initiative to bring
the bikes back to keep them in circulationor others to use.
Note: Not the fnal map used or the system.
Rough Drat to visually help with the system.
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Down Town
SudburyDown Town
SudburyDown Town
Sudbury
racks and recycling
Application o wayfnding on bike rack and
recycling bins to help promote a cleanergreener community.
Note: The bike racks could be located bylocal businesses who chose to adopt a rack.
This will promote the bike program and thelocal business.
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promotional posters
One o a two poster series. The posters
help create public awareness o living ahealthy lie style through the community bikeprogram. The posters are done in a style
that is local to Sudbury and its younger
demographic.
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promotional posters
The second poster in a two part poster
series.
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promotional website
home page
Let side: introductory text welcoming new
comers to the site and to the program.
Right side: introduce links to new updates
and events involving the biking communityto keep them inormed o what is happening
in Sudbury.
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about page
Let side: explains what the community
program is about and what they are trying toaccomplish.
Right side: has the inormative links like the
home page.
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maps
Contains links to the location o the
community bike program using googlemaps.
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blog
This allows people rom the community
to voice their opinions and ideas and helpcontribute to the program.
Let side: contains the inormation about
how to contribute. This contains links with
some o the main topics concerning theprogram. Once topic is clicked reer to blog
second page.
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blog second page
Once the topic is clicked inormation about
that topic will appear along with previouscomments o people who have similar
interest with that portion o the program.
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donate
Contains contact inormation or those who
are interested in donating a bike or wantingto help contribute to the program.