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Communications for Impact in Small NonprofitsMary Turck
@maryturck
http://maryturck.wordpress.com
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Your story
Don’t let the tail wag the dog!
• Story
• Strategy
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So many tools!
Email blasts and newsletters *
E-Democracy, NextDoor, Yahoo groups *
Church bulletins, bulletin boards
Facebook - profiles, pages, groups *
Press releases *
Twitter, LinkedIn, Tumblr, WordPress …
Your web page *
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Email blasts and e-newsletters
IdentityShare widgetsSubscribe optionVisualsRegular
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How to send
Mail Chimp, Constant Contact, otherUnsubscribe optionContact info
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On-line forums and groups
E-Democracy
NextDoor
Yahoo groups
Open Saint Paul
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Facebook profile
Profile – you
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Facebook page
Page – your organization
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Facebook groups
Group – your staff, volunteers, project
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Press releases
Creative Commons license, Some rights reserved by katerha
• Ready-to-publish story• Invitation to report a story• Information – not necessarily a story
Press releases
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What not to do in a press release
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Media contact lists
EditorsReportersBloggers
Allies, supporters
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Writing your own story
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Your web page
Pulling it all together:• About page• Social media info• Permalinks• Key staff and contact info• Media contacts• Press releases • Blogging? Creative Commons license, Some rights reserved by br1dotcom
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Your blog
Creative Commons license, some rights reserved by
Blogging can be an easier way to add content to your web page
Blogging should be interesting.
Blogging can add more issue-oriented content.
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Even more social media
Creative Commons license, Some rights reserved by Sean MacEntee
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Connecting with online news media
Presented by Mary Turck@maryturck
[email protected]://maryturck.wordpress.com