CommunicatingYourANRStory
Simpletextisbest.Don’treadfromyourslides.
ImageCreditsforthisPresentation:PixabayandUCRegents
ModuleFour:InstagramBasicsRoseHayden-Smith,PHDUCCEAdvisorDigitalCommunicationsinFoodSystems&ExtensionEducation
DanMacon,MSUCCEAdvisorLivestockandNaturalResources
1/24/2019
AbouttheCommunicatingYourANRStorySeries
Communicatingourstoriesasresearchersandeducatorsisessential.
Increasingly,thisinvolvesdigitaltechnologies.
• IntheCYSseries,you'lllearnabouttools&socialplatformsthatwilladvanceyourwork.
• WehopethesewebinarsandresourceswillhelpyouwithExtensionDelivery.
UpcomingWebinars:1/24 Instagram1/31 Facebook2/4-2/8CreatingaCommunicationsStrategy - Daily10:00-10:30a.m.with“homework”and“officehours”– mustvieweachwebinarlive(orarchived)
Archived:BloggingBasics,TwitterBasics,LinkedIn,BloggingII
MyStory
• KelloggFellowship– focusondigitalcommunications
• VictoryGrower&UCFoodObserver
• Centraltoallmywork:blogsandsocialmedia,particularlyTwitter,increasinglyotherplatforms
UCFoodObserver• BrandplatformforUCOP’sGlobalFoodInitiative
• Blogandsocialmediapresence
• Fromtheinstitution(butnotinstitutional)
• Providevalue-addedpublicservice(viacuration,contextualizationandoriginalcontent)
• ENGAGEwiththepublic,media,UCcommunityandothers
Ideas
• ”Thestickinessandvalueofaconnectedlifewillbefartoostrongforasignificantnumberofpeopletohavethewillormeanstodisconnect…”
• Socialtechnologiesarelevelers.Mostarefree,whichenablesbroadaccess.Theyflattensocialanddatahierarchies.Intheirbestform,theycandemocratizeinformation.Theyarenowanintegralpartof/playerinsocialmovements.
InstagramAgenda• WhyUseInstagram?• InstagramBasics/Terms• NewFeatures• ToDo• InteractiveSession• AQuickTourofInstagramFeatures• SomeGoodExamples
• Q&A
WhatisInstagram?
• Amobilephoto/videosharingsocialnetwork/appownedbyFacebook
• Youcanusethemobile apptoshootandpostphotosandvideo
• Youcanhavefollowersandfollowothers
• There’sadesktopversionforbrowsing,butpostingisdoneonthemobileapp
SomeStats*
• OnlyFacebookandYouTubehavemorelogins(andthere’ssignificantcross-over;remember95%)
• 71%of18-24yearoldsuseInstagram
• 33%ofInstagramusersarebetween30-49yearsold
• 70%ofU.S.usershaveapost-secondaryeducation
• 25% ofsmartphoneownersuseInstagram
WhyUseInstagram?• Goodphotoediting(23filters)
• Storiesfeature– IDEALforExtensionwork!!!
• Livebroadcastoption– Seeabove!
• Visual,butwithabilityto“microblog”inpostandusesearchablehashtags
WhyUseInstagram?
• Useoftheplatformisgrowingrapidly
• Engagement/conversionratedwarfsothersocialplatforms(e-commerce,brandbuilding)
• It’saSEARCHengine!People,tags,places,top.
• It’salsofun,creative,andaGREATwaytoreachpeople
SomeBasicFeatures
• Home– Functionsasyournewsfeed
• Profile– Aboutyou…canbecustomizedandcanfeaturemediaandlinks…useitforallit’sworthandinvesttimeinthissection
• The+keyenablesyoutoaddaphotofromyoursmartphonephotolibraryORtakeaphotoORshootavideoreal-time
• Abilitytoaddtextandemoji'stophotosinstoriesfeature
Newerfeaturesworthmentioning• Storiesfeature– secondaryfeed!Canbeloadedattopofprofile…greatplacetokeepcontentfrontandcenter
• Alternativetextdescriptions(screenreaders– visualimpairment)
• Profilechanges(includingmutualfollowers,likeFacebook;closefriendslist;timemanagementtools)
• Abilitytoloadnativevideofromyourmobiledevice
• CanvideochatfromDMs
Beforejumpingin?
• WhyamIdoingthis?
• WhatdoIwanttocommunicate/share?
• HowmuchtimedoIhavetodevotetothis?
• IFUSING…howcanIusethispowerfultoolmoreeffectively?
DOTHIS:• Optimizeyourprofile(we’lloffersometipsintheinteractivesession)
• ConsiderusingtheinterfacewithFacebook
• Beauthentic
• Beinformative…addvalue,listenandengage
• Usesomeofthefeatures,likestories!
BeforewegoexploreInstagram…
• Resources:• DanandRose’sPowerPointsareinPDFontheANRLearning&Developmentpage,alongwithabibliography
• Call,[email protected] withanyquestions.Icanhelp.Iwanttohelpyou! YoucanalsoTweetmeorDMmeonTwitter@ucfoodobserver orfindmeonLinkedIn andInstgram.