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Color Trends: Do you want to be the
Front-Runner or Follower?Understanding the Origin, Influence, and Development of Today’s colors. Ontario SCC, 6 February 2020, Amy Marshall
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Time Line
2/6/2020
Color Trend – do you want to
be the front runner or
follower.
Page 2
18001900
19101920
19301940
19501960
19701980
19902000
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cosmetics
textiles
architecture
fashion
nutrition furniture
automotive
art
nature
mood
The industries we look at
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Architecture
06 February 2020
page 4
Amy Marshall
Head of Sales Cosmetics
ECKART America Corp
smaller, multifunctional
design
Natural, adding more outdoor
living space
new room concepts
Arched door ways
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Automotive
06 February 2020
page 5
Amy Marshall
Head of Sales Cosmetics
ECKART America Corp
Electric Cars
Bigger displays
Stream lining, low emissions
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Home Interior
• Warm pastel
• Bold monochromatic
• Moody Hues
• Organic tones
2/6/2020
Color Trend – do you want to
be the front runner or
follower.
Page 6
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Fashion
2/6/2020
Color Trend – do you want to
be the front runner or
follower.
Page 7
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Nutrition
• Sustainable / Fresh ingredients
• West African cuisine
• Non-alcoholic drinks
• Butters & spreads
• Alternative Flour
• Soy away
• Natural sugars
2/6/2020
Color Trend – do you want to
be the front runner or
follower.
Page 8
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Color Cosmetics
• Muted Tones
• Bright Citrus Hues
• Earthy Reds
• Chemical influences
• Sustainable
• Explore new colors
2/6/2020
Color Trend – do you want to
be the front runner or
follower.
Page 9
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06 February 2020
page 10
Amy Marshall
Head of Sales Cosmetics
ECKART America Corp
blogs
networks
testimonials
on the pulse
of the time
sense of
belongingsupport
self-expression
longings
How trends and corresponding colors emerge
experiences
gained
inspiring
cutting-edge
imported
trends
films/
music
mood
effect
sign
satisfy
needs
anxiety about
the future
global
warmingjob
situation
media/
advertising
identification
religious
influences
reflection of
society
color
current
emotional state
core of trend
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2020 Color Trends
Pantone color of the Year – Classic Blue
Other color trends for 2020
• Asia - Beige color
• European – Earth inspired brown
• Latin America – expressive green
• North America –Green influenced gold metallic shade
2/6/2020
Color Trend – Do you want to
be the front runner or
follower.
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Trend for 2021
• North America – pale blue
• European – tan with a slight violet undertone
• Asia –hybrid of red and orange
• Latin America – saturated violet
2/6/2020
Color Trend – do you want to
be the front runner or
follower.
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Ice DreamSpring/Summer 2020
Ice DreamSpring/Summer 2020
Moodboard
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Ice DreamSpring/Summer 2020
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MidsommarSpring/Summer 2020
Moodboard
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MidsommarSpring/Summer 2020
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Moodboard
Deep OceanSpring/Summer 2020
Moodboard
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Deep OceanSpring/Summer 2020
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Trend ColorsSpring/Summer 2021
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Welcome to an enchanting tour around the globe:
Sakura La Primavera Havana Sounds
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Spring/Summer 2021 Trend Colors
Sakura
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Sakura: The ephemeral magic of early spring
In Japan, the season of cherry blossom is called “Sakura”.
Accordingly, this color trend is a reminiscence of the overwhelming
ephemeral beauty of early spring.
It is based on our synthetic and borosilicate pigments to achieve
a pearlescent shimmer on skin, lips, and nails – with an occasional
sparkle guaranteed.
SakuraSpring/Summer 2021
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The innovative pink Lip Tint
“Strawberry Mochi”
use our new natural filler
to deliver opaque matt tinting effects.
“Strawberry Mochi”
Lip Tint
5% Borosilicate Red
4% Borosilicate Silver2% Red 7 Lake (CI 15850) (24%)
2.8% Bentonite & Xanthan
Gum
4% Natural filler
SakuraSpring/Summer 2021
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On the other hand,
the Lip Gloss & Topper
“Picnic in the Park”
employs borosilicate pigments
to stun with its transparent shine.
These two products
can be applied individually or
in combination to obtain
unrivalled colorful
sparkle and gloss.
SakuraSpring/Summer 2021
“Picnic in the Park”
Lip Gloss
3% Borosilicate Bright Red
3% Glamour Gold
2% Borosilicate Silver
0.5% Scarlet
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”Hanami” and “Cherry Blossom”
the two eye shadow gels,
differ in lightness to achieve
an individually suited rosy shade.
SakuraSpring/Summer 2021
“Cherry Blossom”
Eye Shadow Gel
10% Synthetic Red
8.8% Synthetic Silver
1.2% Fire-Red
2.5% Bentonite
“Hanami”
Eye Shadow Gel
16% Synthetic Red
2.5% Soft Bronze
1.5% Sapphire
2.5% Bentonite & Xanthan
Gum
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Colored Cheek Powder
“Pink Blooms”
5% Scarlet
5% Ivory
5% Red
0.9% Red 6 (CI 15850)
74.10% Synthetic filler
6% Natural Light Diffuser
SakuraSpring/Summer 2021
The synthetic pearls
in combination provides the skin with
a natural healthy glow
while synthetic filler creates a
velvet-like skin feel,
Improves skin adhesion and
Natural Filler controls the shine on the skin
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The four nail polishes
“Tokyo, Yoshino,
Kyoto, Osaka”
include
satiny rose, pink, nude
and violet shades.
The results are intriguing.
SakuraSpring/Summer 2021
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“Tokyo” Nail Polish
6% Gold + 9% Titanium Dioxide (CI 77891) (10%)
+ 0.4% Red 7 Lake (CI 15850) (10%)
+ 0.4% Yellow 5 Lake (CI 19140) (10%)
“Kyoto”Nail Polish
3% Gold
+ 3% Red+ 9% Titanium Dioxide (CI 77891) (10%)
+ 0.4% Yellow 5 Lake (CI 19140) (10%)
+ 0.1% Red 7 Lake (CI 15850) (10%)
“Osaka”Nail Polish
4% Scarlet
+ 3% Silver
+ 5% Natural Filler
“Yoshino”Nail Polish
5% Borosilicate Sparkling
Silver
+ 3% Natural filler+ 0.25% Red 6 Lake (CI 15850) (10%)
+ 0.20% Ferric Amm. Ferr. (CI 77510) (10%)
SakuraSpring/Summer 2021
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The last highlight of this theme
is the Body Mist
”Beautiful Spring Day”
which provides an wonderful
sparkle to the skin
“Beautiful Spring Day”
Body Mist
0.1% Glamour Gold
0.1% Glamour Red0.25% Red 33 (0.25% aqueous solution)
1.8% Lithium Magnesiumm
Sodium Silicate
SakuraSpring/Summer 2021
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La Primavera
Spring/Summer 2021 Trend Colors
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La Primavera: Joyful celebrations of a new season
Spring in Spain is a festive season with local traditions abounding in
bright and brilliant colors.
Using our synthetic pigments, in particular SUPERNOVA Red,
SUPERNOVA Orange and SUPERNOVA Gold,
our trend ”La Primavera” offers a new dimension of luster and shine.
Its radiant colors celebrate the joyful mood in late spring with a
fascinating range of intense gold, bold red, stunning purple
and bright orange.
La PrimaveraSpring/Summer 2021
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The creamy eye shadow triple ”Las Fallas”
is a tribute to the colors dominant
at that Valencian festivity
La PrimaveraSpring/Summer 2021
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“Las Fallas”
Creamy Eye Shadow Triple
9% Gold
8% Silver
8% Red 3.35% Yellow 5 Lake (CI 19140)
+ 0.25% Iron Oxides (CI 77491)
13% Bentonite in cyclomethicone
9% Silver
8% Gold
8% Glamour Green
2% Yellow 5 Lake (CI 19140)
+ 1% Blue 1 Lake (CI 42090)
13% Bentonite in cyclomethicone
10% Red
10% Blue
5% Glamour Silver
3.3% Manganese Violet (CI 77742)
13% Bentonite in cyclomethicone
La PrimaveraSpring/Summer 2021
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For the authentic Spanish look, the lip smoothie ”Red Carnation”
with its amazing reddish pink shade, accentuates the lips…
“Red Carnation”Lip Smoothie
2.5% Pearl Orange
2.5% Pearl Red
13% Glamour Red1.5% Red 7 Lake (CI 15850) (24%)
5% Bentonite in Caprylic Capric
Triglycerides
La PrimaveraSpring/Summer 2021
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…while the lip gloss ”Nit de la Cremà”
conferes them a fascinating shine.
“Nit de la Cremà” Lip Gloss
3% Gold
3% Red
1.5% Pearl Orange1% Red 6 (CI 15850) (40%)
La PrimaveraSpring/Summer 2021
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To finish the look,
the water-based liquid highlighter
“El Rocio” creates a magic skin glow.
“El Rocio” Liquid Highlighter
1.3% Sp. Gold
0.7% Sp. Red
0.1% Soft Peach
1.7% Bentonite
La PrimaveraSpring/Summer 2021
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“Valencia” Nail Polish
4% Pearl Gold
3% Natural Filler
“Seville” Nail Polish
2.5% Red
2.5% Silver
5% Natural Filler3% Red 34 (CI 15880) (10%)
2% Ferric Amm. Fer. (CI 77510) (10%)
“Barcelona” Nail Polish
5% Green
5% Natural Filler3% Yellow 5 Lake (CI 19140) (10%)
2.5% Ferric Amm. Fer. (CI 77510) (10%)
“Granada” Nail Polish
5% Borosilicate Red
2% Borosilicate Silver
5% Natural Filler5% Red 7 Lake (CI 15850) (10%)
La PrimaveraSpring/Summer 2021
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Havana Sounds
Spring/Summer 2021 Trend Colors
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Havana Sounds: The charming allure of music
Hot, lazy summer afternoons always carry an atmosphere of
upcoming party– that's why our summer trend ”Havana Sounds” builds
on the colors of the home of salsa and many other latin music styles:
soft tobacco tones mix with blue and coral shades of colonial facades,
sparkling effects alternate with matt and silky surfaces.
The trend demonstrates the huge potential of our synthetic pigment
range, which is well known for brilliant interference effects as well
as remarkable pearlescence.
Havana SoundsSpring/Summer 2021
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Havana SoundsSpring/Summer 2021
“Cuba Libre”
Eye All-rounder 3in1
12.5% Almond
2.5% Soft Black
2.5% Bentonite & Xanthan
Gum
There’s “Cuba Libre”, the shimmery bronze Eye All-Rounder 3in1.
It serves as eyeliner, eye shadow and eye shadow base
simultaneously.
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Havana SoundsSpring/Summer 2021
The pressed eye shadow duo enthralls with
its extremely shiny coral and sky blue colors.
Pressed Eye Shadow Duo
“Blue Chevrolet”
14% Green
13% Blue
11%Silver
0.8% Blue 1 Lake (CI 42090)
32.5% Syn Filler
“Coral Cadillac”
19% Blue
18% Red
2.5% Iron Oxides (CI 77491)
32.5% Syn Filler
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Havana SoundsSpring/Summer 2021
“Cuban Cigar” Smooth Touch Lipstick
8% Soft Bronze
5% Sparkling Silver2% Red 7 Lake (CI 15850) (24%)
1% Mixed Mineral Thixotrope
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Havana SoundsSpring/Summer 2021
“Salsa Club” Luminous Lipstick
13% Red2% Red 6 Lake (CI 15850) (24%)
10% Bentonite in Caprylic
Triglycerides
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Havana SoundsSpring/Summer 2021
“Bayamo” Nail Polish
4% Red
2% Soft Silver4% Yellow 5 Lake (CI 19140) (10%)
2.5% Titanium Dioxide (CI 77891) (10%)
2% Red 6 Lake (CI 15850) (10%)
“Varadero” Nail Polish
7% Green10% Titanium Dioxide (CI 77891) (10%)
2.2% Ferric Amm. Ferr. (CI 77510) (10%)
2% Yellow 5 Lake (CI 19140) (10%)
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Havana SoundsSpring/Summer 2021
“Havana” Nail Polish
6% Red9% Titanium Dioxide (CI 77891) (10%)
4% Yellow 5 Lake (CI 19140) (10%)
0.3% Red 7 Lake (CI 15850) (10%)
“Cienfuegos” Nail Polish
5% Soft Black
1% Soft Copper
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Trend Color box
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Acknowledgements
• Juice Box Interactive
• The 7 Biggest Color Trends We’ll All be Wearing in 2020, Judith Jones, Oct 9, 2019
• 50 Top Food Trends for 2020, Amanda McDonald
• 2020 Color Trend Forecast, august 21, 2018
• 5 Breakout Make up Trends that Rule 2020, Megan Decker, Jan 14, 2020.
• It’s Official: These are Going to be the 8 Biggest Makeup Trends in 2020. Kaitlyn McLinktok, Jan 7,2020.
• Color Marketing Group
• Color Trends – Color Matters
• History of Color by Decade – Popular Colors Overtime, Jacob Olesen.
• Color Palette Spring/Summer by Stephanie Ledru – Pasher-Heinz
• Pantone
• Vintage Dancer.com
• Color Story: By Decade – Nov 17, 2010.
• 10 Most Unique Car Colors for 2020, Aja Danridge, June 25, 2019
• New Healthy Foods and New Food Trends for 2020, Frances Largeman-Roth, RDN, Deec 18, 2019.
• 10 Food Trends to Look for in 2020 According to Whole Foods. Bridget Shivell, Oct 21, 2019
• Andrea Wolfring, Senior Chemist, ECKART GmbH
2/6/2020
Page 50
Amy Marshall
ECKART America
Color Trend – Do you want to be the
front runner or follower
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Thank you for your attention.