Download - Colgate presentation [EDocFind[2][1].com]
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8/7/2019 Colgate presentation [EDocFind[2][1].com]
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Colgate
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8/7/2019 Colgate presentation [EDocFind[2][1].com]
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Team
Kamala Giyasova
Ramin Nasirov
Safura Ahmadova
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8/7/2019 Colgate presentation [EDocFind[2][1].com]
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Founded 1806
Headquarters New York City, USA
Industry Personal Products
Revenue $11.396 billion (2007
)
Net income $1.351 billion (2007)
Employees 36,000Slogan "World of Care"
Website http://www.colgate.com/
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8/7/2019 Colgate presentation [EDocFind[2][1].com]
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CEO-Reuben Mark
Colgate¶s first
officebuilding
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Colgat e revenues by pr oduct
division
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8/7/2019 Colgate presentation [EDocFind[2][1].com]
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Int ernat ional presence of
Colgat eColgate Oral,Personal&Health care
reveues by Product Line
Colgate
Oral,Personal&Health care
Operating Profits
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8/7/2019 Colgate presentation [EDocFind[2][1].com]
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8/7/2019 Colgate presentation [EDocFind[2][1].com]
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Company¶s distasteful product was met
with a great dissatisfaction by USminorities and civil rights groups.
In the Asia market company did not have
any idea of consumer dissatisfactionbecause of racial offensiveness.
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Colgat e·s act ion
Colgate management believed that
issue about distasteful productshould not have a negative effect
on company¶s domestic image.
Despite, value of Colgate¶s stockwas increasing.
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Because of protest campaign
Colgate¶s image was tarnished badlyin the eyes of not only African
Americans but also Americans.
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DARKIE
DARLIE
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In the Thailand and Indonesia health-products
markets, Colgate even competes against Darlie
toothpaste with its own brand.
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Thanks for att ent ion!!!