Download - Coco-Cola Content 2020
Transcript
Edited by- Digvijay Singh Yadav
1. HOW DOES CONTENTEXCELLENCE APPROACH
“LIQUID & LINKED CONTENT DEVELOPMENT”?
2. THE CASE FOR CHANGE
3. THE EVOLUTION OF STORY TELLING
FIVE KEY CAPABILITY AREAS OF STORY TELLING
4. BAKING LIVE POSITIVELY INTO OUR STORY TELLING PLANS
5. FROM INSIGHTS TO PROVOCATIONS, THE BIG FAT
FERTILE CREATIVE BRIEF
6. DEVELOPING LIQUID CONTENT
7. APPLYING THE 70/20/10
INVESTMENT PRINCIPLES FOR
LIQUID CONTENT
8. RESEARCHING LIQUID CONTENT
9. APPLYING THE DOLLAR
MULTIPLIER TO THE
ITERATIVE PRODUCTION
PROCESS
10. IN SUMMARY
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