![Page 1: Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813a2b550346895da20f9a/html5/thumbnails/1.jpg)
Coaching Case StudyBy Clive BonnyAssess Marketability for New Brand Vision
![Page 2: Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813a2b550346895da20f9a/html5/thumbnails/2.jpg)
NEW BRAND VISION
OPPORTUNITY
• Successful Marketing Agency since 2001
• Blue Chip client base (incl Microsoft)
• USP’s Technology and Creativity
Want growth via innovative diversification
![Page 3: Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813a2b550346895da20f9a/html5/thumbnails/3.jpg)
Avenues Explored
• Synergy links to core services
• Risk / return and cost / benefit ratios
• Resourcing people, processes, technology
• Market assessment: primary and secondary
• Specialist business Press reviews
• Mystery Shopping movers and shakers
![Page 4: Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813a2b550346895da20f9a/html5/thumbnails/4.jpg)
Mystery Shopping Process
• On line search engines and key players
• Email enquiries with open response
• Calibrate service and content quality
• Telephone and face to face assessment
• Referrals by Trade Bodies / Associations
• Financial searches via Companies House
![Page 5: Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813a2b550346895da20f9a/html5/thumbnails/5.jpg)
Project Outcomes
• Profiled Supplier Leaders / Laggards
• Defined supply chain wants and needs
• Created delivery business model
• Matched and optimised value proposition
• Analysed cost / benefit options
• Drafted client action plan with tasks / times
![Page 6: Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision](https://reader035.vdocuments.site/reader035/viewer/2022070403/56813a2b550346895da20f9a/html5/thumbnails/6.jpg)
Client’s Impact Assessment
• Increase revenue by £500K year 2• Improve brand profile in high value market • Create 2-4 new self-managing jobs • 10 new clients within 12 months• Cross referrals to core services• “5 days of invaluable coaching support from an
experienced professional with hands-on approach and detail in delivery”
• Ben Harris, MD, www.NewBrandVision.com