The return of SoLoMon
Kshitiz Anand | Design Strategist | @kshitiz |
Socialo
Localizationo
Mobilio
We live in exciting times
…but its challenging too !
Exciting
Developments in Design
Changing lifestyles For a better world
Information on the go
Everyone a designer
Rise of Social Networks
Machine Power
Design in the boardroom
It took 852 days for Facebook and 780 days for Twitter
to get to 10 Million members
Google+ took 16 days to get there. In 4 weeks time it reached 25 million users
Challenging
Designing for mass appeal
Rise of Publicy
Criticality of Design
Information overload
Expanding domains
Everything is monitored
A smaller world
Exciting Challenging +
Complex ?
“Complex Systems are shaped by all the people who use them, and in this new era of collaborative innovation, designers are having to evolve from being the individual
authors of objects, or buildings, to being facilitators of change amongst the large group of people.”
- John Thackara in ‘In the Bubble’
“Complex Systems are shaped by all the people who use them, and in this new era of collaborative innovation, designers are having to evolve from being the individual
authors of objects, or buildings, to being facilitators of change amongst the large group of people.”
- John Thackara in ‘In the Bubble’
The world is my playground
But now it comprises of
Fans Followers
Likes DM IM
Chats Friends Circles
Hangouts Touchscreens
Tablets
Tweet Retweet Sharing Pictures Video People Socializers Information Speed Mobile Networks
But now it comprises of
Fans Followers
Likes DM IM
Chats Friends Circles
Hangouts Touchscreens
Tablets
Tweet Retweet Sharing Pictures Video People Socializers Information Speed Mobile Networks
…and its complicated !
Get me an expert at all
this! This is too much for me to
handle!
Who are you?
What do you do?
I am a UX Designer!
I do everything!
You’ve got great skills!
We know exactly what we
want!
Have you met my men and
ministers Socialo,
Localizationo and Mobilio?
See, I can do this design
too. This should be
exactly like this.
No your majesty, it should be changed this way!
Umm.. Actually can we see more
options of this?
Why can’t they let they just let the
designer do all the design!
Consciously Sub-Consciously
Co-creating the User Experience
A basis for Co-creation in Activity Theory
• Change in the way people interact • New devices being introduced • Rise of Globizen Community • Want information on the fingertips • Businesses want a say in the design • New channels for contribution
Why co-creation is happening
Contd…
• Technological determinism • Letting technology take its course • Everyone is a designer • High Social media awareness • Wider adoption of Agile framework
Why co-creation is happening
I hereby give you the
permission to pitch in your ideas to the
design
Too many cooks spoil
the broth
Yay ! We have a say in the
design!
Now that we are co-
creating, we can do things
faster!
And get this done in lower
costs!
Yaay!!!
• Interactions between the actors • Stakeholders insights • Experiences • Strategy • Designs • Sharing paradigms • Information consumption • Information dissemination
What can be co-created
The power to the people!
Let the
co-creations begin!
• Online • Offline • The entire life-world of people • Real time experiences • Experience in nostalgia • Experience in delight • Focusing on activity rather than task
When & where to use it
How co-creation happens
Designer
User Technology
Business
• Regular Interaction • Understanding of each others
limitations • Proper communication of discussions • Different channels of communication in
person or over the technical media • Raising a flag early in design process
• Experience Mindset
• Context of Interactions
• Engagement platforms
• Network Relationships
Co-creation Framework
The Power of Co-‐crea.on, (Venkat Ramaswamy and Francis J Gouillart).
Having an Experience Mindset
• Not just Designers, but everyone
• Not just online, but offline too
• In larger systems and services
Having an Experience Mindset
• Experience Mindset
• Context of Interactions
• Engagement platforms
• Network Relationships
The Power of Co-‐crea.on, (Venkat Ramaswamy and Francis J Gouillart).
Co-creation Framework
Understanding context of Interactions
Understanding context of Interactions
• Cultural factors
• Environmental
• Communal
• How people use the stuff they use
• Direct and Indirect usages
• Experience Mindset
• Context of Interactions
• Engagement platforms
• Network Relationships
The Power of Co-‐crea.on, (Venkat Ramaswamy and Francis J Gouillart).
Co-creation Framework
Providing engagement platforms
Providing engagement platforms
• Online/Offline
• Cross platform compatibility
• Being available round the clock
• Community and one-on-one
• Experience Mindset
• Context of Interactions
• Engagement platforms
• Network Relationships
The Power of Co-‐crea.on, (Venkat Ramaswamy and Francis J Gouillart).
Co-creation Framework
Network Relationships
Network Relationships
• Ensures better service
• For primary and secondary users
• Feedbacks and discussions
• Provide Incentives
If anyone can contribute to the design
Co-creation of the UX
One need not be a designer to do so
THE RISE OF CROWDSOURCING PLATFORMS
The rise of crowdsourcing
Power to the people
Getting more for less
Low cost sales and marketing
Taking the ideas to the masses
Reliance on Social Media
Is Crowdsourcing empowering the
co-creation process?
Or is Crowdsourcing is impacting UX
(and designers) ?
What are the challenges?
The issue of Identity
Crowdsourcing the sense of judgment
The circle of Trust & Privacy issues
Community influences online behavior
Changing notion of relationships
Compromise on Skill Set
Moving towards Objectivity
The danger of superficial design
In Conclusion • Experiences are being designed everyday,
including real time.
• Social creating and sharing of Experiences is happening
• Evolving nature of UX complexity
• Experience spanning across devices, platforms and immersive apps
• Our decisions are being influenced by what our peers do
The challenge for the co-creators is
to keep it simple
So who is Solomon?
I. Me. You. We. Us. …the co-creators of UX
“We become what we behold. We shape our tools and then our tools
shape us.”
~Marshall McLuhan
Rise up the new Solomons
Thank You. [email protected] @kshitiz kshitizanand.com