Download - #CMgrdf Session 3 Best Practices
![Page 1: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/1.jpg)
Le management des communautés
29 avril 2015
![Page 2: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/2.jpg)
Partagez vos impressions sur Twitter
Avec #CMgrdf
![Page 3: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/3.jpg)
Session 3
LES BONNES PRATIQUES DU COMMUNITY MANAGEMENT
![Page 4: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/4.jpg)
Sommaire
1 – L’attention
2 – Intro au CM
3 – Communautés ouvertes
4 – Causes et storytelling
5 – Case study
![Page 5: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/5.jpg)
1 – Petit topo sur l’attention
![Page 6: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/6.jpg)
Old model Television & available brain time
#CMgrdf @MeguellatiSoso
![Page 7: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/7.jpg)
New model Web & available attention time
#CMgrdf @MeguellatiSoso
![Page 8: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/8.jpg)
2 – Introduction au Community
Management, clichés et implications
![Page 9: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/9.jpg)
You: why? values? story?
#CMgrdf @MeguellatiSoso
![Page 10: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/10.jpg)
Creating a community? Really? « Community » is about sharing a cause
#CMgrdf @MeguellatiSoso
![Page 11: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/11.jpg)
Creating a community? « Community » is about sharing a cause
#CMgrdf @MeguellatiSoso
![Page 12: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/12.jpg)
“ Alex Hillman
The word « manager » suggests a hierarchy and a control which is unnatural in communities.
![Page 13: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/13.jpg)
One to many VS many to many
#CMgrdf @MeguellatiSoso
![Page 14: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/14.jpg)
L’engagement n’est pas visible par des « visites », des « likes » ou « comments »
#CMgrdf @MeguellatiSoso
![Page 15: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/15.jpg)
“ Les communautés se rassemblent et échangent online mais se soudent IRL
![Page 16: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/16.jpg)
3 – S’inspirer des communautés ouvertes
![Page 17: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/17.jpg)
Case studies : De l’événement local à la réplication par la communauté
#CMgrdf @MeguellatiSoso
![Page 18: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/18.jpg)
L’importance du naming pour développer le sentiment d’appartenance
#CMgrdf @MeguellatiSoso
Discopains Cuistos
Discothèque
Carrotmobers Captain Carrot
Gangsters Hold-ups
![Page 19: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/19.jpg)
“ Caroline Delboy, initiatrice FR Disco Soupe
Tout est très souple, il n’y a pas d’adhésion, pour que chacun puisse y trouver son compte, même celui qui ne vient qu’une fois
![Page 20: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/20.jpg)
#CMgrdf @MeguellatiSoso
Case study : Repair Café démocratise le mouvement de l’upcycling
![Page 21: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/21.jpg)
@MeguellatiSoso
Case study : Repair Café démocratise le mouvement de l’upcycling
#CMgrdf
![Page 22: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/22.jpg)
#CMgrdf @MeguellatiSoso
Case study : Repair Café démocratise le mouvement de l’upcycling
200 ouvertures en Europe depuis l’an dernier !
![Page 23: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/23.jpg)
4 – Causes, valeurs et storytelling
![Page 24: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/24.jpg)
#CMgrdf @MeguellatiSoso
Du thème à la cause ?
![Page 25: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/25.jpg)
#CMgrdf @MeguellatiSoso
Focus sur le Manifesto
![Page 26: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/26.jpg)
#CMgrdf @MeguellatiSoso
Focus sur le Manifesto
![Page 27: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/27.jpg)
#CMgrdf @MeguellatiSoso
Focus sur le Manifesto
![Page 28: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/28.jpg)
#CMgrdf @MeguellatiSoso
De l’intérêt du storytelling
![Page 29: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/29.jpg)
Les cibles
#CMgrdf @MeguellatiSoso
![Page 30: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/30.jpg)
Les parties prenantes
#CMgrdf @MeguellatiSoso
![Page 31: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/31.jpg)
5 – Case study : Les suricates
![Page 32: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/32.jpg)
Les suricates
#CMgrdf @MeguellatiSoso
![Page 33: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/33.jpg)
La recherche one-to-one
#CMgrdf @MeguellatiSoso
![Page 34: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/34.jpg)
La recherche one-to-one
#CMgrdf @MeguellatiSoso
![Page 35: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/35.jpg)
La relation one-to-one
#CMgrdf @MeguellatiSoso
![Page 36: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/36.jpg)
La relation one-to-one
#CMgrdf @MeguellatiSoso
![Page 37: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/37.jpg)
Le public rewarding
#CMgrdf @MeguellatiSoso
![Page 38: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/38.jpg)
Le public rewarding
#CMgrdf @MeguellatiSoso
![Page 39: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/39.jpg)
Le public rewarding
#CMgrdf @MeguellatiSoso
![Page 40: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/40.jpg)
Etre créatif
#DigitalSocinn @MeguellatiSoso
![Page 41: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/41.jpg)
Mots VS images
#CMgrdf @MeguellatiSoso
![Page 42: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/42.jpg)
L’humour
#CMgrdf @MeguellatiSoso
![Page 43: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/43.jpg)
L’humour
#CMgrdf @MeguellatiSoso
![Page 44: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/44.jpg)
Un objectif clair
#CMgrdf @MeguellatiSoso
![Page 45: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/45.jpg)
Des mailings « propres »
#CMgrdf @MeguellatiSoso
les suricates
![Page 46: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/46.jpg)
Des mailings « propres »
#CMgrdf @MeguellatiSoso
les suricates
![Page 47: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/47.jpg)
Des mailings « propres »
#CMgrdf @MeguellatiSoso
les suricates
![Page 48: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/48.jpg)
Etre honnête et remercier
#CMgrdf @MeguellatiSoso
les suricates
![Page 49: #CMgrdf Session 3 Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022042615/55c0d528bb61ebee028b4681/html5/thumbnails/49.jpg)
Annoncer un objectif précis
#CMgrdf @MeguellatiSoso
les suricates