Lead Management System
Lead Generation and Marketing/Sales Process
Strategy Plan: Market Leadership
Customer Segment
Value Proposition
Force Field, MarketMomentum Creation
Segment FocusedLead Generation & Qualification - referrals - programs
Managed Sales Process/Sales Funnel
CustomerAcquisition
SalesMarketing/SalesMarketing
MarketingPrograms(PR, website, Speaker Program, White Papers etc.)Market leverage model
Service &Support
PROSPECTS/LEADS – BY SEGMENT
LEAD QUALIFICATION
CONSULTATION
PROPOSAL
CLOSE
JUSTIFICATION
Lead Generation and the Sales Funnel
Segment-Focused Lead Generation Programs
PROSPECT GENERATION – BY SEGMENT
LEAD QUALIFICATION
CONSULTATION
PRESENTATION(S)
JUSTIFICATION
PROPOSAL
CLOSE
• Marketing, Sales• Business Development• Marketing• Sales• Channel Partners• Sales + Technical
• Sales + Technical
• Sales + Finance + Operations
• Sales + Finance
• Sales (+ Corporate Executives)
Lead Generation Program Overview
StrategyStrategy PlanPlan DeployDeploy AnalyzeAnalyze RefineStrategyRefineStrategy
Activities• Research• Strategy• Goals & metrics• Key messages• Prospect database
• Program definition• Incentives• Lists
• Configure platform(?)• Creative development• Inventory & logistics
management
• Data collection• Response rate• Leads generated• etc.
• Strategy against outcome• Required course
corrections identification
Responsibilities• Marketing• Marketing service providers• Sales
• Marketing• Marketing service providers• IT service provider• Fulfillment house• Sales
• Marketing• Marketing service providers• IT service provider• Fulfillment house• Sales
• Marketing• Marketing
service providers• IT service provider• Fulfillment house• Sales
• In-house marketing• Marketing service providers• Sales
Lead Generation Programs
Search Engine placements
Website Visits/Promotions
Direct marketing – e-mail
Promotional Bulk SMS
Social Media Optimization
Trade shows
Seminars
PR/Speaker programs
Radio Advertising
TV Ads
News Paper Ads
Process : Lead Capture
Lead Management
Lead Nurture
Lead Conversion
Sales Analysis
Thank You !!• Contact Us:
www.deetyasoft.comC-12, 2nd Floor, Sector 10NOIDA-201301Call : 9717055088
