Download - Clinic Management Best Practices
![Page 1: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/1.jpg)
March 2014 Webinar
Clinic Management Best Practices
![Page 2: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/2.jpg)
Heidi Jannenga PT, MPT, ATC/L
WebPT COO and Co-Founder
Mike Manheimer
WebPT Marketing Director
![Page 3: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/3.jpg)
How to Turn Your No-Shows into Yes-Shows
1. Set a policy.
2. Identify trends.
3. Schedule better.
4. Send reminders.
5. Cut repeat offenders loose.
![Page 4: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/4.jpg)
What to Look for in a Front Office Staff
1. Biller at Heart
2. Pro Collector
3. Juggler
4. Hip to Your Software
5. Anti-Clock Puncher
6. Know They’re Worth It
![Page 5: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/5.jpg)
Choosing the Right Location and Specialty
Specialty
• Research:
o What type of physical therapy work do I enjoy doing?
o What is the market potential for my specific area of interest?
o What type of patients do I enjoy working with?
o What experience do I have that can help me achieve success in
my chosen niche?
o Are there other physical therapists who have built a successful
practice in this niche?
You have to decide what’s more important: your specialty or where you treat.
![Page 6: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/6.jpg)
Choosing the Right Location and Specialty
Location
• Research: o Are you in a direct access state?
o What are the tax implications and fees for small businesses in your state, city, and county?
o How many people live or work in the community? What are the demographics of the community? How many people do you estimate will seek your services?
o How many referral providers work in the area? How many of them routinely prescribe physical therapy?
o How many other physical therapy providers are there in the community? Is the area already saturated or can you identify a gap in services that you can fill?
o How do you become a preferred provider for payers in your area? Will it be difficult?
![Page 7: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/7.jpg)
Choosing the Right Location and Specialty
Location
• Shopping real estate:
o Is the location easily accessible by foot, car, or public transportation? Will signage be visible from nearby streets?
o If your patient population is mostly baby boomers, how accessible are the building and its restrooms? How far is the parking lot from your office?
o If you’re the first PT moving into your building, is your landlord willing to include an exclusive use clause in your lease so no competitors will crowd you out?
o If you plan to offer after-hours services, like gym memberships or Pilates, are those time frames acceptable within the terms of the lease?
o How much space do you really need?
![Page 8: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/8.jpg)
Tips for Purchasing Therapy Equipment
1. Shop online.
2. Get creative.
3. Do more with less.
4. Consider renting or leasing.
![Page 9: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/9.jpg)
How the Affordable Care Act is Impacting Physical Therapists
• More people than ever are eligible to receive covered
therapy services.
• Many therapists are seeing more patients per day.
• Rehab therapists are seeing declining reimbursements.
• It’s more expensive for clinic owners to provide health
coverage to employees.
• There are clear—or at least clearer—skies ahead.
![Page 10: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/10.jpg)
How to Train Your Staff on New Technology
1. Choose wisely.
2. Tailor your curriculum.
3. Be a cheerleader.
4. Applaud success.
![Page 11: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/11.jpg)
The Great Medically Necessary Discussion
The term “medically necessary”:
• Originated as a standard of payment in the 1960s.
• Was initially based on physician judgment.
• Is now defined by the health plans.
According to the APTA: “Physical therapy is considered medically
necessary as determined by the licensed physical therapist based on the
results of a physical therapy evaluation and when provided for the purpose
of preventing, minimizing, or eliminating impairments, activity limitations,
or participation restrictions…[and] if the type, amount, and duration of
services outlined in the plan of care increase the likelihood of meeting one
or more of these stated goals: to improve function, minimize loss of
function, or decrease risk of injury and disease.”
![Page 12: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/12.jpg)
How to Use ABNs Therapy Cap = Total amount Medicare will reimburse annually for each beneficiary’s
rehabilitation treatment.
• In 2014, that amount is:
o $1,920 for occupational therapy
o $1,920 for physical therapy and speech-language pathology combined
• When a patient reaches the cap:
o You can treat above the cap if it’s “medically necessary”
o You can issue an ABN and treat on a cash-basis only if continued
therapy not “medically necessary”
![Page 13: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/13.jpg)
Creating a Social Media Policy for Your Practice
• Why your practice needs a social media policy
• What are the rules of engagement for your social media manager, your employees, and your community
• How to encourage and enable a social workplace
![Page 14: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/14.jpg)
The Social Media ROI Quandary A study from Business Insider found that tracking traditional return on investment
(ROI) on social media is dropping, but social media marketing budgets are
ballooning. What gives?
Metric sources: • Analytics • Feedback • Dialogue
Metrics: • Reach • Engagement • Sentiment
![Page 15: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/15.jpg)
Clinic Management Best Practices
![Page 16: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/16.jpg)
Special Offer New Members Sign up with WebPT by April 30 and receive $100 off the initial sign-up cost.
Referral Program Refer a colleague and receive a free month of WebPT service.
![Page 17: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/17.jpg)
linkedin.com/company/webpt
facebook.com/webpt
twitter.com/webpt
instagram.com/webpt
pinterest.com/webpt
webpt.com/blog
p: 866-221-1870 e: [email protected]
plus.google.com/+webptemr
Contact Us
![Page 18: Clinic Management Best Practices](https://reader034.vdocuments.site/reader034/viewer/2022051015/5564d299d8b42a0a178b5026/html5/thumbnails/18.jpg)
Thank you for attending.