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Online Tools for Computer and iPad
Cordell M. Parvinhttp://www.cordellparvin.com
Monday, March 11, 13
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Tools
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Traditional Law Firm Marketing
“Push-Tactic”
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Clients
Economy
Technology
What Has Changed?
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Law Firm Marketing Today
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Law Firm Marketing Today
It’s not what you know,
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Law Firm Marketing Today
It’s not who you know,
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Law Firm Marketing Today
Today it’s who knows what you know
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Clients and Referral
Sources Need to Find You
and What You Know
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Clients and Referral
Sources Need to Find You
and What You Know
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Social Media-Tool to Engage People
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Tool to Expand Weak Tie Reach
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Strong-Tie Buzz
Weak-Tie Buzz
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Marketing Guru
10Seth Godin
Monday, March 11, 13
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Social Media Marketing
“Pull-Tactic”
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Why Use Social Media
2013Geometrically Expanded by Social Media
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Why Use Social Media
2013Geometrically Expanded by Social Media
Weak Tie Buzz (Eyeballs) Reach
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Wine and Social Media Guru
14Gary Vaynerchuk
Monday, March 11, 13
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Why Use Social Media
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Why Use Social Media
Reduces Luck Factor
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Why Use Social Media
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Why Use Social Media
Tool to Listen and Monitor What Impacts Clients
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Why Use Social Media
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Why Use Social Media
Levels Playing Field For Younger Lawyers
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Why Use Social Media
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Why Use Social Media
A Tool To Show You Are the Expert
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Lizzette Zubey-Asst. GC Microchip
“We are looking for counsel that knows our industry, our business and is an expert in the niche area we need help in. Cost is an afterthought.”
Monday, March 11, 13
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Why Use Social Media
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Why Use Social Media
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Why Use Social Media
Forces You to Create Valuable Content
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Why Use Social Media
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Why Use Social Media
Improve Writing and Communication Skills
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Why Use Social Media
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Why Use Social Media
Provides a Way to Get Feedback
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Why Use Social Media
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Why Use Social Media
Opportunities to Lead
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Why Use Social Media
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Why Use Social Media
Reduces or Eliminates Blast Email
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Why Use Social Media
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Why Use Social Media
Content Available 24/7
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Why Use Social Media
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Why Use Social Media
Efficient & Effective Way to Stay in Touch
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Create Client Evangelists
How to Make Social Media Work
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Customer Plus-Delta
Create Client Evangelists
How to Make Social Media Work
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Customer Plus-DeltaNapsterize Knowledge
Create Client Evangelists
How to Make Social Media Work
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Customer Plus-DeltaNapsterize KnowledgeBuild the Buzz
Create Client Evangelists
How to Make Social Media Work
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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate Community
Create Client Evangelists
How to Make Social Media Work
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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate CommunityMake Bite-Size Chunks
Create Client Evangelists
How to Make Social Media Work
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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate CommunityMake Bite-Size ChunksCreate a Cause
Create Client Evangelists
How to Make Social Media Work
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32Monday, March 11, 13
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32Locate
Organize
Disseminate
Connect
Interact
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Locate and Organize - Google Alert
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Locate and Organize - RSS Feeds
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Locate and Organize - Google Reader
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Locate and Organize
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Locate Organize and Disseminate-Zite
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Disseminate - Feeddler
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Disseminate-HootSuite
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Disseminate-buffer
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Connect - Linked In
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Connect - Twitter
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How to Make Social Media Work
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Distribute Valuable Content
How to Make Social Media Work
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Valuable Content
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Three Essential Points
Presented/Written Well
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Three Essential Points
Social Media for Wide Distribution
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How to Make Social Media Work
Expand Weak Ties
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How to Make Social Media Work
Expand Weak Ties
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47Monday, March 11, 13
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52Joshua Horn
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Joshua HornMonday, March 11, 13
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Chris Cheatham Twitter
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John BoscariolToronto
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Incorporate Social into BD Plan and Strategy for Your Group
Your Next Steps
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Listen to Clients
Your Next Steps
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Create Valuable Content
Your Next Steps
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Your Next Steps
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Your Next Steps
Relationships
Develop
Weak Tie
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Create Client Evangelists
Your Next Steps
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Cordell M. Parvinhttp://www.cordellparvin.com
On-line Tools for Computer and iPad
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