Download - Clickstream 2015 Q2 deck
ONLINE BEHAVIOURAdded: Social networks visited L12M – Instagram:
32%(66)
67%(133)
Full-time Student/at School
17% 212
Live in Greater London
22.8% 164
Gender Split
Other Demographics
Above average: Index > 120Below average: Index < 80
By Index
TGI Life Style Statements
1Online ads help me find interesting things on the web
197
2 I find online advertising entertaining 182
3When buying on the Internet it is important to purchase well known brands
178
4Advertising on the internet is more relevant to me than other advertising
176
5 Online adverts play a part in influencing the brands I buy 164
6I prefer to see online adverts that relate to the content of the site I am viewing
162
7
I often find out about breaking news & events through social networking sites first
162
8
When accessing online content on a tablet or smartphone, I prefer to do it through an app than a browser
161
9I pay more attention to online video ads than to other forms of online ads
152
10 I pay more attention to adverts on sites I trust 149
Base: Used Internet in L4W
Total Visitors Last 4 Weeks
8,168,000
Average Family Income
£33,459(+7% Total Internet users
L4W)
Average Personal Income
£19,594(-2% Total Internet users
L4W)
ONLINE BEHAVIOURAdded: Number of followers/Activities used for:
Keeping in touch with
friends/ family
Posting Photos&
Videos on your profile
page
Posting photos & videos on other social networks
Following brands or products
Following celebrities
Entering competitions
1-20
21-40
61-80
81-100
41-60
101-150
300+
201-300
151-200
Base: Used Internet in L4W
ONLINE BEHAVIOURAdded: Attitude Statements – Online:
“ I like to share my views online whilst watching TV ”People that expect to get engaged in the next 12 months are 77% more likely to
agree.
While browsing the internet I like to post comments ”“31% of the 25-34 age group agree.
I like to comment on news or current affairs
Individuals with a doctorate level education or the professional equivalent are 65% more like to agree.
”“I feel the need to check social networking sites everyday ”“
28% of people also agree with the statement ‘peoples opinion on my appearance is very important to me’.
Base: Used Internet in L4W
ONLINE BEHAVIOURAdded: Attitude Statements – Print:
“ I prefer to read a printed paper than an online version ”Autocar readers are 40% more likely to agree.
I prefer to read a printed magazine than an online version ”“65% of John Lewis Edition readers agree.
I read the same newspaper brand online and offline
Hello Magazine readers are 45% more likely to agree compared to the average person.
”“
I would never pay to access content online ”“New Scientist readers are 38% less likely to agree.
Base: Used Internet in L4W
ONLINE BEHAVIOURAdded: Attitude Statements – Cautious Users:
“ ”61% of men that are married or living with a partner agree.
”“74% of main shoppers agree.
Hello Magazine readers are 45% more likely to agree compared to the average person.
”“
”“New Scientist readers are 38% less likely to agree.
Base: Used Internet in L4W
I always do a lot of research before coming to a decision on the car I buy.
I am careful not to give out more personal information than I need over the Internet
Whilst online I trust the advice from other people more than those from brands or companies
I don’t like the idea of showing my life on social networking sites
ONLINE BEHAVIOURAdded: Attitude Statements – Shoppers:
“ I shop online because I don’t like going to the shops ”38% of people in Greater London agree
I wouldn't buy anything until I research it online first. ”“48% of Full Time workers agree
I like to shop online because there’s plenty of choice
71% of people from the South East agree ”“
I often make spontaneous impulse purchases on the internet ”“71% of people with expensive taste agree
Base: Used Internet in L4W
I prefer to avoid high delivery costs when shopping online
Full Time students are 43% more likely to agree
I shop online for lower prices
The 25-34 age group are 23% more likely to agree
““
””
Bingo Services Food & Drink
Beauty & FragranceNews
Base: Used Internet in L4W
ADDED METERED DATA253 New Websites Added Including