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© 2007 c360, Inc. All Rights reserved.
Extending the functionality and industry focus of
Microsoft Dynamics® CRM
Extending the functionality and industry focus of
Microsoft Dynamics® CRM
c360 Products Presentation
c360 E-Marketing
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© 2007 c360, Inc. All Rights reserved.
Who is c360?
Division of CDC Software (NASDAQ: CHINA)
Microsoft Gold Certified Partner
Microsoft “Partner Choice ISV” award
25+ add-on products
1,000+ partners worldwide
3,000+ organizations run c360 products
500,000+ licenses installed
“c360 is a strong business partner that continues to leverage the Microsoft Dynamics CRM platform to provide high value solutions to our customers and partners”
Brad WilsonGeneral Manager; Microsoft Dynamics CRM
c360: The Leader in Microsoft Dynamics CRM Add-ons
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© 2007 c360, Inc. All Rights reserved.
• Integrated Marketing & CRM Platform
• Lead Generation Email Marketing Web Visitor Tracking Segmentation Multi-Channel Campaigns Search/PPC Management Landing Pages Lead Profiling
• Lead Management Lead Scoring Lead Profiling Lead Nurturing Sales Alerting Lead Routing Subscription
Management Email Integration
• Lead Conversion MS Dynamics CRM
Integration Campaign ROI Tracking Subscription Management
• Workflow • Analytics • Integration
• Find • Engage • Convert
c360 E-Marketing for MS CRM
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© 2007 c360, Inc. All Rights reserved.
Integration with MS CRM
MS CRM Contact History Tab• Email Opened• Email Clicked• Email “Opt Out”
Detailed Email Analytics and Web Forensics E-Marketing data viewed directly from MS CRM Contact E-Marketing Tab.
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Integration with MS CRM
Marketing Lists in MS CRM
Same Marketing List in E-Marketing
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E-Mail Templates in MS CRM
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MS CRM E-Marketing Tab
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© 2007 c360, Inc. All Rights reserved.
Integration with MS CRM
Accounts, Contact, Leads and Opportunities synchronized between MS CRM & E-Marketing
Lead Scoring can be utilized to determine which information is “pushed” from E-Marketing into CRM
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Create an Email Campaign
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© 2007 c360, Inc. All Rights reserved.
Create an Email Campaign
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Create an Email Campaign
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Distribution List Manager
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© 2007 c360, Inc. All Rights reserved.
Segmentation List Builder
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© 2007 c360, Inc. All Rights reserved.
Create an Email Campaign
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© 2007 c360, Inc. All Rights reserved.
Trigger/Nurture CampaignsDrip Campaign
Trigger Campaign
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© 2007 c360, Inc. All Rights reserved.
E-Mail Template
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© 2007 c360, Inc. All Rights reserved.
E-Mail Template
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© 2007 c360, Inc. All Rights reserved.
Approve and Send Campaign
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Email Statistics
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Web Analytics
User with email address jg*****@******.com clicked https://www306.livemeeting.com/lrs/c360_ccc/Registration.aspx?pageName=3s4jzwkz43tgr7jd&FromPublicUrl=1 at 4/15/2010 12:47:09 PM URL Visited: Microsoft CRM : Microsoft Dynamics CRM 4.0 - c360 (/) URL Visited: c360 Add-On Products, Industry Solutions and Development Tools for Microsoft Dynamics CRM (/Products.aspx) URL Visited: c360 Documents Pack for Microsoft Dynamics CRM 4.0 (/DocumentsPack.aspx) URL Visited: c360 Documents Pack for Microsoft Dynamics CRM 4.0 (/DocumentsPack.aspx) URL Visited: c360 Download Registration: c360 for Microsoft Dynamics CRM and A Microsoft Dynamics CRM Demo License (/DownloadRegister.aspx) URL Visited: c360 Documents Pack for Microsoft Dynamics CRM 4.0 (/DocumentsPack.aspx) URL Visited: c360 Download Registration: c360 for Microsoft Dynamics CRM and A Microsoft Dynamics CRM Demo License (/DownloadRegister.aspx) URL Visited: c360 Download Registration: c360 for Microsoft Dynamics CRM and A Microsoft Dynamics CRM Demo License (/DownloadRegister.aspx) URL Visited: c360 Product Resources (Quick links): c360 for Microsoft Dynamics CRM (/ProductResources.aspx) URL Visited: c360 Documents Pack for Microsoft Dynamics CRM 4.0 (/DocumentsPack.aspx)
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15-Day Trial
• “15 Day Trial” and Detailed Pricing Information can be found at:www.c360.com/Emarketing.aspx
• Fax the “c360 E-Marketing Credit Card Authorization” form to 678-668-8042• You can expect access to E-Marketing within 24-48 business hours.• The 15 day trial does not include integration with a MS Dynamics CRM system, or
migration of external data into E-Marketing.• The trial is only to be used for evaluation and testing purposes. Bulk Email
campaigns are not permitted during the trial period.• Obtain a “Cancellation Request” email receipt from your c360 Account Manager prior to the end of your 15 day trial to discontinue service.• After 15 days, automated Credit Card billing will commence.
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© 2007 c360, Inc. All Rights reserved.
Contact Us1 (888) 929-3670
c360 Solutions2002 Summit Boulevard
Perimeter Summit BuildingAtlanta, Georgia 30319
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