Download - Cleanse Spa
Cleanse by Fresh seeks to offer a refreshing and
rejuvenating spa experience with
all natural products so you
can look your best… naturally!
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About Cleanse Spa
� Sophisticated and competent spa specializing in all natural skincare and beauty products as a brand extension of “Fresh”
� Implementing ingredients such as sugar, milk, soy, rice
� Retailing some of Fresh’s products as well as Cleanse by Fresh products
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Cleanse Spa Products
� Soy facial cleansers for each skin type
� Aromatherapy � Body scrubs � Anti-aging creams � Hand & foot cream � Massage oil
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Services
� Massages: ¡ (Basic, Hot Stone, Shiatsu/Sport) $85-250
� Facials: ¡ (Brightening and Exfoliating, Anti-Aging, Extracting/Deep Cleansing, Soothing) $70-180
� Scrubs & aromatherapy: ¡ (Apricot & Honey, Blood Orange, and Mint scrubs, Lavender, Jasmine, Eucalyptus aromatherapy) $60-77
� Body wraps: ¡ Detoxifying, hydrating, slimming, $100-300
� Chemical peels: ¡ offered for all skin types (oily, dry, combination, also available for anti-aging) $50-85
� Hair Treatment ¡ (deep conditioning, repair stressed hair, volumize thin hair) $40-60
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Membership packages
� “Re-fresh” ¡ $80 a month includes 1 basic 30 minute massage, choice of add on, and
10% off store products
� “Revive” ¡ $180 a month includes 1 basic 60 minute massage, choice of add on and
10% off store products
� “Rejuvenate” ¡ $260 a month includes combination of 1 customizable 60 minute
massage, basic facial, choice of add-on, and 15% off store products
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Target market
� Primarily women age 18-60’s � Enjoy being pampered � Seek noncommercial, high
quality, all natural skincare in a spa environment
� Upper middle class individuals willing and able to spend money on higher-end, luxurious skincare products
� Same target market for women who would use the fresh brand
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Locations
� Specialty store and spa catering to Cleanse by Fresh products and spa services
� Spa branches located in New York, LA, Miami, and Atlanta
� May expand in future after 5 years of business
� Cleanse products and services only offered at locations or on Fresh’s website under Spa tab
NYC, New York
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Competitors
� Bliss Spa is a young, modern, natural-based product facility. However it has a small target market, expensive services, and limited locations
� Massage Envy is a spa that has affordable membership prices all across the U.S. However it is less focused on natural products and is highly commercialized
� Aveda Spa is affordable because of their student-run services and implements natural-based products. However Aveda is also highly commercialized, less exclusive, and the services aren’t as specialized.
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Competitive advantages
� All natural products, no harsh chemicals
� Clean, modern environment � Exclusive locations, brick and
mortar store � Exclusive brand that is backed up
by Fresh’s credibility � Pre-established client base from
Fresh � High end services but still
affordable prices � Membership options � Non-commercial and specialized
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Grand Opening
� Meet and greet with spa employees with complimentary refreshments
� Free consultations from dermatologist including samples of Cleanse products
� 15% off membership discount if sign up during that evening
� Advertised through Fresh’s e-mail list, magazine Ad’s, and social media