Download - CIVSA 2011 Targetx Lunch Learn
![Page 1: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/1.jpg)
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
Manage ExpectationsTargetX Giveaways
3 ThingsWersquore More than Cocktails
Our Campus Visit StoryOverthrowing Dead Culture
Whatrsquos on Our MindWhatrsquos on Your Mind
1 Thing
3Things
AuthenticEngaging
Memorable
What Are Your Enrollment
Goals
ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The Experience is Higher Education Marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
Read In Step with tradition Campus Tours thriving
Read On vacation -- at a college campus
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Pine amp Gilmore
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 2: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/2.jpg)
Manage ExpectationsTargetX Giveaways
3 ThingsWersquore More than Cocktails
Our Campus Visit StoryOverthrowing Dead Culture
Whatrsquos on Our MindWhatrsquos on Your Mind
1 Thing
3Things
AuthenticEngaging
Memorable
What Are Your Enrollment
Goals
ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The Experience is Higher Education Marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
Read In Step with tradition Campus Tours thriving
Read On vacation -- at a college campus
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Pine amp Gilmore
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 3: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/3.jpg)
3Things
AuthenticEngaging
Memorable
What Are Your Enrollment
Goals
ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The Experience is Higher Education Marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
Read In Step with tradition Campus Tours thriving
Read On vacation -- at a college campus
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Pine amp Gilmore
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 4: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/4.jpg)
AuthenticEngaging
Memorable
What Are Your Enrollment
Goals
ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The Experience is Higher Education Marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
Read In Step with tradition Campus Tours thriving
Read On vacation -- at a college campus
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Pine amp Gilmore
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 5: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/5.jpg)
What Are Your Enrollment
Goals
ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The Experience is Higher Education Marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
Read In Step with tradition Campus Tours thriving
Read On vacation -- at a college campus
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Pine amp Gilmore
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 6: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/6.jpg)
ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The Experience is Higher Education Marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
Read In Step with tradition Campus Tours thriving
Read On vacation -- at a college campus
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Pine amp Gilmore
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 7: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/7.jpg)
The Experience is Higher Education Marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
Read In Step with tradition Campus Tours thriving
Read On vacation -- at a college campus
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Pine amp Gilmore
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 8: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/8.jpg)
ldquoEffectivenessrdquo
Noel-Levitz 2009
Read In Step with tradition Campus Tours thriving
Read On vacation -- at a college campus
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Pine amp Gilmore
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 9: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/9.jpg)
Read In Step with tradition Campus Tours thriving
Read On vacation -- at a college campus
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Pine amp Gilmore
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 10: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/10.jpg)
Read On vacation -- at a college campus
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Pine amp Gilmore
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 11: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/11.jpg)
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Pine amp Gilmore
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 12: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/12.jpg)
Pine amp Gilmore
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 13: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/13.jpg)
Philadelphia Office in Conshohocken at Quaker Park
Midtown AtlantaProscenium
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 14: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/14.jpg)
450Campuses Visited
Since 2006
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 15: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/15.jpg)
275384Miles Flown in 2010
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 16: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/16.jpg)
105Hours of Tour Guide
Training in 2010
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 17: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/17.jpg)
3CIVSA Conferences
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 18: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/18.jpg)
22Client Campuses
Attending CIVSA 2011
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 19: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/19.jpg)
Read the Chronicle Article
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 20: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/20.jpg)
Read the New York Times Articles
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 21: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/21.jpg)
Read UB October 2009 Online
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 22: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/22.jpg)
Read the US News and World Report Article
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 23: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/23.jpg)
Read the St Louis Post Dispatch Article
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 24: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/24.jpg)
Read the Washington Monthly Magazine
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 25: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/25.jpg)
Dead CultureBasics - registration parking restrooms
cleanliness and campus aesthetic
Walking Backwards
Death Marches
Stories not Stats
Out of Sync
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 26: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/26.jpg)
Make Life Easier for Your Guests
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 27: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/27.jpg)
College is an Intimate Product
Choiceand Intimacy Takes
Time
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 28: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/28.jpg)
Yoursquore Not that Special
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 29: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/29.jpg)
Whatrsquos on Your Mind
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 30: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/30.jpg)
1Thing
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator
![Page 31: CIVSA 2011 Targetx Lunch Learn](https://reader034.vdocuments.site/reader034/viewer/2022051816/5440fb1ab1af9ff34b8b45d2/html5/thumbnails/31.jpg)
Lunch and Learn
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
Trent Gilbert CXO Chief eXperience Officer
(Letrsquos Overthrow Some Dead Culture or Bridge to Next Practices)
Emily Welsh Experience Evaluator