Download - Cinema experience environment & feeling
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DELIVER AN UNRIVALED ENVIRONMENT
- Cinema delivers on an emotional and sensual level for the audience that can not be experienced in any other setting
- A visual feast
- Impactful and involving sound
- Atmospheric auditorium
- Silence and anticipation
Source notes: Medium of Cinema Qualitative ResearchCSA/SPA research. Feb 2005
“There is no better place to watch films than at the cinema”
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DESTINATION VIEWING
“I go to work on the tube everyday so see ads for the films I plan to see that weekend”
- Willing audience who have ‘opted in’ to the experience
- Appointment to view in the truest sense: made a specific choice, set time aside, paid for privilege
- Surrender themselves to experience
- Advertising part of event
Source notes: Medium of Cinema Qualitative ResearchCSA/SPA research. Feb 2005
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CREATES ESCAPISM
“You see beautiful people on the screen… and a world where everything is lovely, that's what you want your life to be like”
- Rare opportunity to retreat from the everyday grind
- A safe haven
- Antidote to real life
- Aspiration, fantasy and glamour
- By its very nature a wholly encompassing and transporting experience
Source notes: Medium of Cinema Qualitative ResearchCSA/SPA research. Feb 2005
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DELIVER HIGH ENTERTAINMENT VALUE
“The cinema is excitement and entertainment”
- High octane excitement
- A treat / mood changing event
- Powerfully emotive / nostalgic
- Blend of aspiration and comfort
- Associated with big stars and talent
- The ‘specialness’ of cinema works to amplify the associations with entertainment
Source notes: Medium of Cinema Qualitative ResearchCSA/SPA research. Feb 2005
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CREATE SOCIAL & BONDING OCCASIONS
“It’s lovely thing for us to do as a family. It’s nice for us to do something we all enjoy doing”
- A social event
- Catalyst to ‘together time’
- Rare opportunity to bond
- Sharing with family and peers
- Fuels word-of-mouth
Source notes: Medium of Cinema Qualitative ResearchCSA/SPA research. Feb 2005