1. SEC NETWORK 101

2. Network Components Smartphone Game Console Desktop Tablet Linear Television TV Everywhere 3. Importance of Multiplatform Availability 145M smartphones in the US1 84M tablets in the US1 Nearly 60% of US HHs own a 7th-generation gaming console (e.g.,X-box, Playstation, Wii)2 62% of people who consider a smartphone their primary connected device, access sports on a daily basis2 Since 2007, online and connected-device video usage has increased over 7x (over 10x among men) 1 4. Marketplace Dynamics Distributors create retail packages and pricing Distributors make money from selling packages (tv packages and multi-product packages high-speed data, home phone) Consumers have 3+ options (Cable, DISH, DirecTV, Telco) Our goal: a) Create a valuable, compelling product for distributors 5. Content Focus Surround fans with live events a) Provide over 1,000 live events in year-1 (450 linear, 560 digital) b) Available on a live and on-demand basis c) Incorporate school production capabilities to maximize events Broad-based news, information and analysis Showcase compelling stories and features from across the Conference 6. DIGITAL PRODUCTION 7. Digital Productions Maximize the number of live events available online with the highest level of production Pursue two levels of production with a differentiated branding approach a) SEC Network (at least 560 events; 40 per school) b) School Branded (institutional graphics) Fiber connectivity with each campus Capability for 3 simultaneous paths from each school Digital platform can manage 28 concurrent streams 8. Campus Fiber Plan 8 9. DIGITAL PRODUCTS 10. Conference Website Front door to the Digital Platforms SECSports.com / SECNetwork.com The best source for: a) SEC Video live & highlights b) SEC scores, schedules, results, stats and standings c) Championships d) Curated SEC content from across the web e) Servicing the media 11. Responsive Web 12. Responsive Web Features Conference News Video Highlights Scores, Schedules, Stats Data 13. Authenticated Content: Desktop Missouri at Florida Watch Live 14. Florida at Missouri Watch Live Authenticated Content: Mobile/Tablet MISSOURI at FLORIDA 15. WatchESPN Integration Missouri at Florida Watch Live 16. Alabama @ Auburn 17. www.GetSECNetwork.com