![Page 1: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/1.jpg)
Child Nutrition Programs Fall Conference 2014Lita Amos
Social MediaMarketing & Expanding
Your Child Nutrition Program
![Page 2: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/2.jpg)
Definitions
Social Media
Websites and applications that enable users to create and share content or to participate in social networking
Social Networking
The use of dedicated websites and applications to interact with other users, or to find people with similar interests
![Page 3: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/3.jpg)
![Page 4: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/4.jpg)
First Things First
• Determine your district’s policy on social media use• Communications Office
• Develop a goal or “marketing strategy”
• What do you want to accomplish?
• How do you want to represent yourself?
• Who do you want to network with?• Parents?• Teachers?• Students?• Community Members?
![Page 5: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/5.jpg)
Where do I start?
![Page 6: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/6.jpg)
Social Media Sites
Meet your audience where they are
![Page 7: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/7.jpg)
• ~ 1.2 billion users• Business to consumer marketing• Every “Like” counts• Target your followers and their friends
• Most widely used for paid advertising• Paid advertising is lowest cost
https://www.facebook.com/pages/Scottsboro-City-Schools/201213873233894
![Page 8: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/8.jpg)
• Business to consumer marketing• Dynamic—very customizable• Most popular among Fortune 500 companies• ~ 241 million users• Following topics is easy (#hashtag)• Character limit of 140 (pro and con)• Fast paced stream, posts can be overlooked• Can be overwhelming
https://twitter.com/HooverCNP
![Page 9: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/9.jpg)
• Seen as “more professional”• Career opportunities and company info• Business-to-business marketing• Ability to deliver advertising to people with
certain qualifications or titles• B2B advertising is very efficient
https://touch.www.linkedin.com/?sessionid=3121179116175360&or=true#companyabout/4746
![Page 10: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/10.jpg)
http://ahs.albertk12.org
• One of the top tools for finding news and ideas• Useful for sharing lengthy posts• Time consuming• Target audience must actually read your blog—
networking may be less effective
![Page 11: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/11.jpg)
• Visual social network• Virtual “pin board”• “Pin it” button can be added to your school
website, blogs, etc.• You can view and repin for inspiration
http://www.pinterest.com/schoolmealsrock/
![Page 12: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/12.jpg)
• Social media management tool• Schedule automatic updates• Customized analytics (scheduled reports)• Sometimes does not post picture thumbnail
• Posting from a 3rd party app may affect the likeliness that your post will appear in followers’ newsfeed
![Page 13: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/13.jpg)
Tips for Getting the Most out of Social Networks
![Page 14: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/14.jpg)
Social Media Marketing Laws
• Listening• Focus• Quality• Patience• Compounding
• Influence• Value• Acknowledgment• Accessibility• Reciprocity
http://www.entrepreneur.com/article/218160
![Page 15: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/15.jpg)
The Law of Listening
• More listening and less talking
• Join in discussions with your target audience about what is important to them
• THEN Create content and spark conversations of value
![Page 16: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/16.jpg)
![Page 17: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/17.jpg)
The Law of Focus
• Set a goal or marketing strategy• Decide how and which sites to utilize to reach
your goal• Build a strong brand by focusing on your goal• Focus on what you CAN do • Don’t sync your personal
phone to your business profile(s)
![Page 18: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/18.jpg)
The Law of Quality
• Quality trumps quantity• Focus your attention on sharing quality
content• What you post is more important than how
often you post
• Proof read your posts!• Mistakes make you seem less creditable
![Page 19: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/19.jpg)
The Law of Patience
• Expect and welcome negative feedback• You cannot change anyone’s opinion• You can show them what you are doing—and they
make up their own mind
• It may take awhile for you to get the hang of using social media for marketing
![Page 20: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/20.jpg)
The Law of Compounding
• Every “like,” “share,” “comment,” “retweet,” etc. expands the audience of that post• More views may = more followers• Posting content that engages your followers is
key
![Page 21: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/21.jpg)
The Law of Influence
• Find and follow those that influence your market• Ex: USDA
• Interact with them and their followers• Share• Comment• Like• Retweet
• Getting on the radar of their followers could help build your audience
![Page 22: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/22.jpg)
The Law of Value• Only post topics of value to your audience• Sharing pictures and videos can add value
• Ask yourself:• What information is valuable to your followers?• Why do they follow you?
![Page 23: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/23.jpg)
The Law of Acknowledgment
• Building relationships with followers is very important• Always acknowledge people that reach out to
you• Does not apply to inappropriate comments
• Acknowledge and thank those that share your information
![Page 24: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/24.jpg)
The Law of Reciprocity
• Network with and share information from others
• As it relates to your
business, community,
program, etc.
• Example:
• DO share information
posted on your
school’s website
• DON’T share
information about
cars, TVs, unrelated
services, etc.
![Page 25: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/25.jpg)
Posting and Sharing“You are what you share.”
― C.W. Leadbeater, We Think: The Power Of Mass Creativity
“We don't have a choice on whether we do social
media, the question is how well we do it?”
― Erik Qualman
![Page 26: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/26.jpg)
Recipe for Perfect Social Media Posts• Visual Appeal• Humor• Originality• Timing• Crisis Plan• Platform Knowledge
http://blog.digitalinsights.in/perfect-social-media-post/05241587.html
![Page 27: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/27.jpg)
Let’s Talk Business• Keep all posts, shares, and comments related to
your Marketing Strategy:
• “Does this help us show parents the healthy and tasty
meals we serve to the children?”• If NO, its better to keep it off your business page
• Posting personal opinions or controversial material will likely alienate your audience.• Alabama Fan: “Why is this flower shop posting about
Auburn football?”
![Page 28: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/28.jpg)
![Page 29: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/29.jpg)
Don’t Oversell ItDO
• Tell people about your program• Show more than tell• Be creative when
sharing• Interact with your
audience
DON’T
• Exaggerate• Be too self-serving• Ignore your audience
![Page 30: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/30.jpg)
#schoollunchrocks
![Page 31: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/31.jpg)
![Page 32: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/32.jpg)
Social Media Trolls
• Social media success will likely attract Trolls• Tips for Handling Trolls:• Remain professional
• Know when to respond
• Know when to let it go
• Know when to delete comments
• Consider disabling comments• Consider blocking the person
![Page 33: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/33.jpg)
Check out these Resources
• The Social Media Advertising Beginner’s Guide for Twitter, Facebook, and LinkedIn• http://
www.business2community.com/brandviews/buffer/social-media-advertising-beginners-guide-twitter-facebook-linkedin-01023091
• Top 12 Signs You’re Dealing with Trolls• https://
www.linkedin.com/today/post/article/20130722211438-2484700-top-12-signs-you-re-dealing-with-trolls
• 20 Social Media Tips to Rule in 2014• http://www.forbes.com/sites/drewhendricks/2014/05/14/20-social-medi
a-tips-to-rule-in-2014/
• Social Jeanie Tips• http://socialjeanie.com/top-5-social-media-tips-of-the-month-0/
![Page 34: Child Nutrition Programs Fall Conference 2014 Lita Amos Social Media Marketing & Expanding Your Child Nutrition Program](https://reader034.vdocuments.site/reader034/viewer/2022051516/56649d9d5503460f94a8629c/html5/thumbnails/34.jpg)
Questions