Download - Chapter17 Visuals-Designing and Managing IMC
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Chapter 17Designing and Managing Integrated Marketing Communications (Kotler)
Top 10 Concepts : A Visual PresentationSubmitted To: Vcoach Bong de UngriaSubmitted By: Marianne P. Gabuya
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Marketing Communications serve as the firm’s voice
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Marketing Communications serve as the firm’s voice
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There are 8 Modes of Communication Mix …
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these are …
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Communication audit helps the company determine how the customers get information about the products they want
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The Macro model of the Communication Process
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The sun guides the marketer …
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In order to achieve effective communications, first step is …
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Second step
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Third step
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Fourth step
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Fifth step
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Sixth step
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Seventh step
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And lastly …
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8 steps to achieve effective communications
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The marketer needs to connect or bridge the public perception and the image sought in order to identify its target audience.
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Marketers should be able to evaluate and review their marketing communications in order to measure its effectivity
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Photo Credits
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