READ OUT LOUDTHE STORY BEHIND

- LEGO-LEGO IS REALLY ENJOYING THE CRISIS

BEFORE YOU START….

please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!

“Slowly but surely, we are getting our foot on the ground there. Our most important principle is that we remain a premium brand. So we are certainly not planning on doing any price stunts. We will just have to wait

patiently until the middle class grows and becomes prepared to buy Lego products. Lego always uses one worldwide campaign for all countries. Currently, we are looking into whether this is the right approach for

the Asian market.”

Lego is once again a healthy company, and has in fact achieved itshighest turnover ever over the last two years. “The crisis is traditionally

not a problem for us. Actually, during times of crisis, parents tend to buy extra toys for their children, for instance to make up for a missed vacation.”

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