Download - Chapter 5 - Social Community
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Chapter 5 - Social CommunityDigital You: Social Profile
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I forgot my phone
http://www.youtube.com/watch?v=OINa46HeWg8
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The Digital You: Track your Phone Addiction
MomentiOS only - $4.99
Tock - a game based on how long you can last without picking up your phone
Break Free Android only -
$1.99
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How do social networking communities enable user participation and sharing?
• By making it easy! – Share buttons– Applications– Uploading functionalities– Embed codes– Activity streams
http://youtu.be/itvvFfeLh84?t=1m10s
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But we are Social Media Omnivores…
We don’t just use one
social medium.
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http://www.delmarvanow.com/story/news/local/maryland/2014/10/31/umes-metal-detectors/18249603/
“UMES installed metal detectors in the student center after "threatening dialogue" was posted on a social media site”
UMES social media threats
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• Paid Media– Social engagement
ad– Social context ad– Organic social ads
• Earned Reach– When people share
positive brand opinions and branded content with others
– Word of mouth
Marketing Applications in the Social Community Zone
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• Brands boost engagement and sharing through user-generate content campaigns
https://www.youtube.com/watch?v=LoulFeZbMv0
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Sites have found a way for users to get paid for their posts and engagement.
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Questions?
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Digital You
http://www.linkedin-makeover.com/2014/08/13/linkedin-customized-background-template/
http://www.awwwards.com/45-funny-and-creative-facebook-profile-covers.html
http://socialmediacoachingcenter.com/2013/10-examples-of-awesome-twitter-profile-pages/
http://www.slideshare.net/andrewmacarthy/andrewmacarthycom-10-examplesofterriblelinkedinprofilephotosbadlinkedinprofilepicsandrewmacarthy
http://www.npr.org/blogs/alltechconsidered/2013/09/05/219266779/our-cultural-addiction-to-phones-in-one-disconcerting-video
http://www.statista.com/chart/2244/breakdown-of-mobile-traffic-by-application/
http://www.businessinsider.com/moment-app-smartphone-addiction-2014-6
http://inthemoment.io/
http://www.insidemobileapps.com/2014/05/15/breakfree-an-app-that-measures-your-smartphone-addiction-to-help-you-quit/
http://www.breakfree-app.com/
http://www.dailyorange.com/2014/04/tock-it-out-students-design-anti-social-media-app-to-combat-phone-addiction/
Other videos to check out: -Look Up By: Gary Turk -Can we auto-correct humanity? By: Prince Ea