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Blocks to CreativityBlocks to Creativity
CHAPTER 3
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BlocksBlocks and Blockbustersand Blockbusters to Lateralto Lateral
ThinkingThinking
Following the rulesFollowing the rules Breaking the rules
Making assumptionsMaking assumptionsChecking
assumptions
The green box is the
basic creativity problemThe blue box is the solution
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BlocksBlocks and Blockbusters to Creativityand Blockbusters to Creativity
Fear of failureFear of failureRisk-taking culture
OverOver--reliance on logicreliance on logicUse imagination
and intuition
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Types of creativity blockTypes of creativity block
ConceptualConceptual
blocksblocks
Mental obstacles that constrain
the way the problem is defined
and limit the number ofalternative solutions thought to
be relevant
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Factor Contributing to ConceptualFactor Contributing to Conceptual
BlocksBlocks
The more formalThe more formal
educationeducation
individuals haveindividuals have
The moreThe moreexperience theyexperience they
have in a jobhave in a job
The less ableThe less able
they are to solvethey are to solve
problem inproblem in
creative wayscreative ways
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Formal educationFormal education
often producesoften produces
right answers,right answers,
analytical rules, oranalytical rules, or
thinking boundariesthinking boundaries
Experience in jobExperience in jobteaches..teaches..
proper ways of doingproper ways of doing
things, specializedthings, specialized
knowledge, and rigidknowledge, and rigid
expectation ofexpectation of
appropriate actionsappropriate actions
Individuals
lose the ability
to experiment,
improvise,
and take
mentaldetours
Factor Contributing to ConceptualFactor Contributing to Conceptual
Blocks in DetailBlocks in Detail
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Types of Conceptual BlocksTypes of Conceptual Blocks
ConstancyConstancyVertical thinking
One thinking language
Distinguishing figure
from ground
Artificial constraint
ComplacencyComplacencyNon-inquisitiveness
Non-thinking
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ConstancyConstancy
Vertical
thinking
One
thinking
language
Defining problem in only one way without
considering alternative views
Lateral thinkers, on the other hand,
generate alternative ways of viewing a
problem and produce multiple definitions
Using only one language (e.g., words) to
define and assess the problem
Disregarding other language such as
nonverbal or symbolic languages (e.g.,
mathematics), sensory imagery (smelling),
feelings and emotions (fear, happiness)
and visual imagery (mental pictures).
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ComplacencyComplacency
Non-
inquisitiveness
(eager for
knowledge)
Non-thinking
Not asking questions
Sometimes the inability to solve
problems results from a reticence to ask
questions, to obtain information, or to
search for data.
An inclination to avoid doing mental work.
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Myths about CreativityMyths about Creativity
1.1. The smarter you are, the more creative youThe smarter you are, the more creative you
areare
2. The young are more creative than the old2. The young are more creative than the old
3. Creativity is reserved for the few3. Creativity is reserved for the few
4. Creativity is a solitary act4. Creativity is a solitary act
5. You cant manage creativity5. You cant manage creativity
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CHAPTER SUMMARY
1.What blocks creativity
2. How to overcome the obstacles
3. Types of creativity blocks
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Referencess
Wright State University. Creative Problem Solving inXerox Corporation. [Online]
Available :http://www.wright.edu/~scott.williams/Lea
derLetter/cps.htm
[Accessed 24 July 2010]
John, A. (2009) The art of creative thinking: how to
be innovative and develop great ideas. London:
Kogan Page
Lucas, B. (2001)Power Up Your Mind. London:Nicholas Brealey Publishing