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CERT Program Manager
Unit 2: Setting a Program Vision
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• At the conclusion of this unit, participants will be able to use strategic planning to define the mission and goals for a local CERT program: – Explain why a CERT program must have
clearly defined goals and objectives – Establish draft goals and objectives for a
CERT program
CERT Program Manager: Setting a Program Vision 2-2
PM 2-1
Unit Objectives
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• The importance of setting goals • Identifying program goals and objectives • The goal setting process
CERT Program Manager: Setting a Program Vision 2-3
PM 2-1
Unit Topics
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• Every CERT program is different – No specific model in this course
• Every program must have a vision – Program goal describes that vision – Program goal is the starting point to measure
progress against
CERT Program Manager: Setting a Program Vision 2-4
PM 2-1
Importance of Goal Setting
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Brainstorm Program Goals
CERT Program Manager: Setting a Program Vision 2-5
PM 2-1
Activity
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• Every program needs goal and objectives – Goal = program purpose – Objectives = specific activities to accomplish
goal
CERT Program Manager: Setting a Program Vision 2-6
Goal
Objective
Objective
Objective
PM 2-2
Goals and Objectives
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Program Goal
• Also called mission statement • Clear and succinct statement about
program’s purpose for existence • What you will provide to whom and
where
CERT Program Manager: Setting a Program Vision 2-7
“The XYZ CERT Program will assume management of disaster relief
operations in the neighborhoods of CERT members until professional
responders arrive.” PM 2-2
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Program Objective
• Describes what you will do to accomplish goal
• Effective objectives are SMART –Specific
–Measurable
–Achievable
–Relevant
–Time Bound
CERT Program Manager: Setting a Program Vision 2-8
“Provide two CERT Basic Training
courses each calendar year.”
PM 2-2
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Identify Goals and Objectives
CERT Program Manager: Setting a Program Vision 2-9
PM 2-2
Activity
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Evaluate Objectives
CERT Program Manager: Setting a Program Vision 2-10
PM 2-3
Activity
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• How to set program goals
CERT Program Manager: Setting a Program Vision 2-11
PM 2-8
Goal Setting Process
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1. Identify community and sponsor needs 2. Develop draft goal and objectives 3. Test goal/objectives with sponsors and
stakeholders 4. Periodically evaluate
a. Progress toward achieving objectives b. Appropriateness of objectives
5. Develop new goal/objectives as needed
CERT Program Manager: Setting a Program Vision 2-12
PM 2-8
5 Goal Setting Steps
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• CERT program must periodically re-assess its goal/objectives – To keep in alignment with community needs
• Go back to Step 1 and repeat process • Program goal probably will not change • Specific objectives should be reviewed
regularly and updated as needed
CERT Program Manager: Setting a Program Vision 2-13
PM 2-8
Iterative Process
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• All program goal/objectives are local • Program goal/objectives must be
developed by local program – This is entity that will be implementing them
• Program goal/objectives must respond to needs of community
CERT Program Manager: Setting a Program Vision 2-14
PM 2-8
#1: Identify Needs
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• How can you find out what your community’s needs are?
CERT Program Manager: Setting a Program Vision 2-15
PM 2-8
What Do You Think?
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• When you ask about your community’s needs, what do you want to find out? – What hazards are possible in community? – What is emergency management system in
community? Who are players? – Have there been other community-based
public safety efforts? How successful? – Have some homeowners and businesses
implemented preparedness measures? – What support is there for CERT?
CERT Program Manager: Setting a Program Vision 2-16
PM 2-9
Community Needs
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• Whom do you need to talk with to find out what needs the community has? – Fire department; law enforcement agency – Emergency manager – Neighborhood associations – Community leaders – Transportation department – Local college or university – Businesses prepared for emergencies
CERT Program Manager: Setting a Program Vision 2-17
PM 2-9
People to Talk With
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• Have to set program’s vision and promote program at same time – You can’t promote your program without
having a program vision – You can’t set the vision for your program
without getting input from other people – And people can‘t give you input without
knowing about the program
CERT Program Manager: Setting a Program Vision 2-18
PM 2-9
Vision-Promotion Overlap
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• What its purpose is • How it has been used around the country • How it can be an asset to department,
agency, or organization • How it can be an
asset to community
CERT Program Manager: Setting a Program Vision 2-19
PM 2-10
Educate about CERT
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• One overall program goal • Several objectives
– Program decides how many to develop
CERT Program Manager: Setting a Program Vision 2-20
Start Small!
PM 2-10
#2: Develop Draft Goals
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• Get feedback on program goal/objectives from people you talked with during assessment
• Process accomplishes two things – If goal has missed mark, representatives will
provide that feedback – It encourages buy-in
• People who feel ownership of program will be stronger supporters
CERT Program Manager: Setting a Program Vision 2-21
PM 2-10
#3: Test Goal/Objectives
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Draft Program Plan:
Develop Program Goal and Objectives
CERT Program Manager: Setting a Program Vision 2-22
PM 2-11
Activity
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• Periodically ask: – Is the program making progress toward the
objective? – Is the objective still appropriate for the
program?
CERT Program Manager: Setting a Program Vision 2-23
PM 2-11
#4: Evaluate Progress
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• How does a program review its own objectives? – Through strategic planning
• Where organization is going over next year • How organization is going to get there • How organization will know if it got there
– Strategic planning resources • Online • Get help from local resource
CERT Program Manager: Setting a Program Vision 2-24
PM 2-11
Strategic Planning
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• Questions to Get You Started • SWOT Analysis
– Strengths, Weaknesses, Opportunities, Threats
– Process • Identify an opportunity • Identify internal and external factors that are
helpful or harmful to making opportunity a reality
CERT Program Manager: Setting a Program Vision 2-25
PM 2-12
Two Tools
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• CERT program changes as community needs change
• Update goals to reflect changes • Repeat full goal-
setting process
CERT Program Manager: Setting a Program Vision 2-26
PM 2-16
#5: Develop New Goals
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• Goals important to all programs, ongoing and new – Overall program goal – Specific objectives
• Use 5-step goal-setting process
CERT Program Manager: Setting a Program Vision 2-27
PM 2-16
Unit Summary