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Case Study - Mother Dairy Ice Creams
Virtual Christmas Tree campaign
by alivenow - digital marketing agency
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We wanted to usher in
Christmas festivities and
the holiday cheer on the the holiday cheer on the
Mother Dairy Ice Creams
Facebook page.
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Something fun and
exciting; keeping
Christmas in mind at the Christmas in mind at the
same time not forgetting
the brand & ice creams.
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What better than a virtual
Christmas Tree with Christmas Tree with
hidden Ice Creams!
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We launched Find the Hidden
Ice Creams Campaign!
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Where participants find
hidden Mother Dairy Ice
Creams in 20 seconds
and win fun prizes!
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New users must LIKE to take part. Existing
users read instructions and proceed.
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Keep in mind
what products
fetch you more
points!
Then click PLAY Then click PLAY
NOW.
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The timer
begins and you
find hidden Ice
Creams by
clicking on
them and gain
points! points!
Finish within 20
seconds and
see your score.
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See your score instantly and decide if you
want to try again or submit your score! You
can also view the Leaderboard.
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Mother Dairy fans loved
the game and it was
played thousands of
times!
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We promoted the contest
with creative updates
and got a fantastic and got a fantastic
response from the
audience!
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Teaser post. Contest coming soon!
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Sample post on the Mother Dairy Ice
Creams page promoting the contest.
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15 winners who topped the weekly leader
board were declared winners!
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1.4 million+ impressions
16,200+ new likes
1,100+ participants
15 winners15 winners
1 great campaign!
Ideated & executed by alivenow for Mother
Dairy Ice Creams!
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For more details about this
campaign write to us at
THANK YOU!
Visit us at www.alivenow.in to see
more case studies, and learn
more about alivenow!
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