Download - Case study for Helsinki Festival
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T U O M A S J A L A M O Communications Designer @TuomasJalamo
N I G H T O F T H E A R T S 2 0 1 4
V I L L E K A I S L A Creative Director
@vkaisla
M I K K O H A R J U Technology Director
@maharj
Creating a communal & living mobile art piece
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A B O U T U S
• We design and implement outstanding mobile services
• Strategy, apps and mobile-first web solutions
• Founded in 2009
• 9 employees
• Offices in Turku and Helsinki
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N I G H T O F T H E A R T S
• Part of Helsinki Festival
• Held annually in October
• Consists of both big and small art performances and events
• A communal event: this year, everyone was able to participate with their own contribution to the programme
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Story so far: We had created an award-winning mobile site for Helsinki Festival a few years back. This year, they wanted to create a Night of the Arts event app that would
complement the spirit of the event in an unusual way.
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C O M M U N I T Y-B A S E D S U R P R I S I N G A N E X P E R I E N C E
The fact that this year’s night was more community-based than before had to be present in the mobile application as well. Moreover, the app needed to be surprising and feel
like an experience in itself.
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We came up with a living art map that would be based on the movement of the users visiting the event. !
By using the app, the users would be part of a communal art piece.
O U R I D E A
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There were going to be over 300 individual events during the evening. How would an individual user be able to find the ones that interested him the most?
U I C H A L L E N G E
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The solution was to offer not only a traditional map view and lists, but also tools for filtering the events with event hashtags, timelines and an adjustable time frame.
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We also had our own event at the festival: the MapLab, where we would be drawing and updating the map throughout the night, and the visitors would be able to see
the creation of the map in action.
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User Map Lab
Visitors
Public screens
Map Lab Screens
iPad
Server
T E C H N I C A L F L O W
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Many visitors were eager to talk with us about the app during the evening. This image shows us in action, wearing (appropriately enough) lab coats.
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The living art map was shown on many of the digital screens in Helsinki, including trams, metros and ”The Wall” right in front of the Kamppi shopping centre.
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We created a data visualization editor with Processing from scratch to tweak the visuals in real-time. We also let the visitors try the editor and tried to fulfill their artistic data visions.
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Some examples
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S O H O W D I D I T W O R K O U T ?
• Over 8 000 downloads, 75% during the actual night
• Noted by the media (Helsingin Sanomat, MTV3, Metro, HBL)
• A successful marketing stretch for both Helsinki Festival and Taiste
• The content strategy was to be creative but in a way that was in tune with the event itself — succeeding in this was the biggest triumph of the project
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T U O M A S J A L A M O Communications Designer @TuomasJalamo
C H E E R S !
V I L L E K A I S L A Creative Director
@vkaisla
Photos: Anni Porrasmäki
M I K K O H A R J U Technology Director
@maharj