Download - Case Study Air France
Transcript
Case study
Fan base growth
+ 250 000 likers in 10 days !
(early March 2011)
318 044 personnes aiment ça.PageAir France
318 044 personnes aiment ça.PageAir France
1st international airline on Facebook
What were the key success factors ?
A large Facebook Ads Media Buying
A real incentive to click the « like » button
Inspiring prizes matching Air France’s business
Taking part to the sweepstake is simple and fun
A real incentive to share
Available in many languages
Fr.allfacebook.com
Facebook.com/KRDSTwitter.com/KRDS
www.krds.fr