CASE ANALYSIS

HOW TO ORGANIZE AN ESSAYS

PROBLEM ESSAY

Problem definition

Diagnosis

Proving Causal Links

Problem Action Plans

DECISION ESSAY

state-and-prove Model

6. Action plan

5. Critique of options

4. Proof of recommended option

3. Decision criteria

2. Decision options

1. Recommended decision (position statement)

prove-and-state model

1. Decision options alternatives

Extreme

Middle

Extreme

2. Decision criteria

Competitive success

Low-cost product

Profitability

Productivity

Variables

Competitiveness

Costs

Time

3. Critique of other options

4. Proof of remaining option

5. Recommended decision

6. Action plan

EVALUATION ESSAYS

Bottom-line evaluation (position statement)

Evaluation criteria

Proof of the evaluation

1. Economic factors Advantages

Disadvantages

2. Political factors Disadvantages

Advantages

3. Social factors Advantages

Disadvantages

Qualifications

Action plan

WRITE CASE-BASED ESSAY Basics in writing an Essays

How? Action plan

How do you solve a problem?

How do you implement a decision?

How do you improve a performance?

Characteristics

Sets goals based on the argument

Addresses the actionable content of the argument

Consists of specific steps

Has realistic short- and long-term steps

Identifies and responds to the major risk to the plan

Why? Argument (uses evidence to persuade the reader )

qualitative`& quantitative

Disadvantages & Advantage

compares the positive data to the negative

What? Position statement (expresses a conclusion)

BASIC CONCEPTS

Expectancy Theory (Victor Vroom)

5 Cs analysis of marketing situations

5 Ps Model of Leadership (Mildred Golden Pryor, J. Christopher White, and

Leslie A.Toombs)

Macroeconomics

Value Chain (Michael Porter)

TYPES OF CASE SITUATIONS

Problems

significant outcome or performanceSuccess can also be a problem

no explicit explanation

of the outcome or performance

Elements

Problem definition

Diagnosis

Cause-effect analysis

Concepts and frameworks

Actions

Decisions

Decision options

Decision criteria

Relevant evidence

Element

Options

Criteria

Analysis of options (Positive & Negatives)

Recommendation

Actions

Evaluations

requires appropriate criteria.

the circumstances portrayed in the caseExamples

macroeconomic criteria

competitive criteria

Positive/Negatives

Elements

Criteria

Terms

Evaluative analysis

Bottom-line judgment

Qualifications [Qualifications state factors that are not part of the evaluation but that have

a significant effect on it.]

Actions

Rules

The type of information needed in a situation

The appropriate rule to furnish that information

The correct way to apply the rule

The data necessary to execute the rule

Description of process

1. Situation

2. Questions

3. Hypothesis

4. Proof and action

5. Alternatives

accurate causal analysis

realize a problem exists and then define it for yourself

an explanation of the problemby linking the outcome or performance to its root

causesthis is the main work of problem analysis.

As soon as you encounter a stated decision, you should look for astatement of the

alternatives. If they arent stated, then the first goal of analysis is to come up with

plausible decision option

The analysis should focus on those causes that have the greatest influence or impact

on the problem.

In other words, strive

for the least number of causes sufficient to account for the principal effects.

multipoint scales

positive and negative

effective or ineffective

economic consequences or impact on collaborators.

advantages or disadvantages.

realized in