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Cascading Excellence – putting the Quality back
into Qualitative
Tina Berry, Joanna Chrzanowska, Anne Hastings
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Danger lies ahead on the qualitative road
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Pressure on researchers is undermining research quality and
creativity
Faster
Process Driven
Cheaper Online
Internationalisation
Mechanical approach
Groundhog day
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Research is automatised, packaged
Craft and skill is being stripped out
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Time to rescue research excellence
Excellent practitioners are amongst us and we can learn from
them
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AQR is committed to Excellence
NLP models
&
systematises excellence
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NLP and modelling
• NLP• ‘The study of the structure of human
experience’
• NLP modelling• structures and strategies that
underpin experience• implicit and explicit modeling
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The AQR Excellence Project
Strategic
Management
Leadership
Implementation
The Exemplars The NLP Modelling
The Skills
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Skills of implementation
Focus / Strategy
Focus / Content
Open /discursive
Framingprocess
Let’s play the game
Let’s hear it fromeveryone
Q1 CreativeSpace
Q4 Structured Creative Elicitation
Q3 StructuredGroup Creativity
Q2 Democracyin Practice
Freedomto express
Collaborating todo the job
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An exemplar in action
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Starting to cascade the knowledge
• Feb 2008, ‘Mirror on the Moderator’ training day• Values• Resource states• Demonstrations• Quadrants 1 and 3• Practising creative elicitation
techniques
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Reactions to the first training
• Opportunity - more self aware
• Structured framework• Reassuring • Identify own strengths• Stretch into other
quadrants • New tools and
techniques• Confidence builder• Become more creative
and flexible• Educate clients
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Learning transforms who we are and what we do
It puts the onus on us to claim permission to be more
experimental. Not to ask for it, not to beg for it, but actually to
demand it.
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We don’t have to choose the wrong path; we have options
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The answer is to learn from each other
Qual research needs a cultural change:
• exchange experience
• find novel challenges
• experience different ways of working
• find inspiring models from other industries / professions
• model each other’s work
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Learning transforms who we are and what we do
Knowledge is power
Getting moderation skills ‘in the muscle’ gives us muscle
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Continuing Professional Development
• NLP training for research moderation has a vital role
• NLP is hands on – learn by doing
• programmes for all stages
• new effective tools of professional excellence from other fields