Candidate Experience: Debunking the Myths, Measuring its Value, Aligning Your Practices
Source: CareerXroads Candidate Experience monograph, March, 2011
Why do we even care about people we don’t hire?
Candidate Experience
Re-apply; Refer;Buy; Convert; Influence
Retain; Perform
2013
May June July August September Oct
138Registered
122 Completed Round 1
95 Competed Round 2
64 Companies
Won
46,600 Candidates Responded
2013 CANDE RESULTS – BY THE NUMBERS
2013 CANDE WINNERS
Basic Materials3%Consumer
Goods11%
Financial11%
Gov-ern-ment2%Health
Care16%Industrial Goods
5%
Services30%
Tech-nology
21%
Employer Industries
Under 100M
$100M - $1B
$1B - $3B
$3B - $10B
Over $10B
Declined to State
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Employer Revenue
Up to 5
00
501 - 2
,500
2,501 -
5,0
00
5,001 -
10,0
00
10,001 -
25,0
00
25,001 -
100...
Over
100,000
16.3
9%
13.1
1%
4.9
2%
21.3
1%
16.3
9%
19.6
7%
8.2
0%
Employee Population
2013 Candidate Experience Employer Demographics
2013 Candidate Experience Candidate Demographics
50% 47.8%
0.7%Silent
Generation28.0%Baby
Boomer
39.0%Generation
X
28.0%Millennial
1.1%Generation
Z
80% were not
hired
Under ArmourInterview Prep
GenentechTransparency
Intel2-Way Interaction
EnterpriseContacts
IntuitFeedback
AdidasTraining
Lockheed MartinPipeline
Under 50 50 - 100 100 - 200 200 or More0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
2011 Results 2012 Results 2013 Results
EMPLOYER APPLICANT MANAGEMENT
APPLICANT TO POSITION RATIO 2011 - 2013
85
125
200
CANDIDATEAPPLICATION PROCESS
How long did it take you to complete the application process? N=(2013) 25,259 (2014)
39,603
Less than 15 minutes 16 - 30 minutes 31 - 60 minutes Greater than 60 minutes0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Intership Hourly Wage A salary entry-level A salary experienced professional A management position A senior leadership position
Pivotal Recruiting Practice
Did you get up to bat?
8
TalentBoard 2014 Copyright ©
50% aren’t aware of your ERP
Fewer than 1/3 who are aware thinkER is important
100 4 50% 5
.5 X .4 = 20% .02 X .6 = 1.2%vs 14X!
TALENTBOARD 2014 COPYRIGHT ©
Attracting
AFFINITY: (+) for
60% who apply
COMMUNICATION:
(+) Aligned
CONTENT: 80% find Job
Descriptions useful (LOL)
RESEARCH:40% ….1-2
hours
DISPOSITION
55.20%
10.00%
3.50%
3.40%
3.80%
18.60%Standard template email was received with very little feedback.
Personalized email received from the recruiter/hiring manager, providing general feedback.
Phone call received from the recruiter/hiring manager, but little feedback was provided.
Phone call received from the re-cruiter/hiring manager providing general feedback.
Phone call received from the recruiter/hiring manager, pro-viding specific feedback and answering my questions.
No feedback was provided.
Please select the answer that best represent how you were informed you were not
selected. N=5,344
18.6%
“How Likely are you to APPLY AGAIN?”
“Extremely Likely”
5.7%
“Definitely Not”
“Extremely Likely”
“Definitely Not”
24.7%
62.0%
0.6%
+ -
TALENTBOARD 2014 COPYRIGHT ©
“How Likely are you to REFER someone in the future?”
+ -I would actively encourage
others to apply
I would actively discourage others from applying
I would actively encourage others to apply
I would actively discourage others from applying
61.5%
0.5%
5.8%
27.0%
TALENTBOARD 2014 COPYRIGHT ©
0 10 20 30 40 50 60 70 80 90
-20
0
20
40
60
80
100
Net CE² Scores
I will Refer Others
I Will
Re-
App
ly
There is a [measurable] difference in how candidates are treated
TALENTBOARD 2014 COPYRIGHT © 24
-
“I…will increase my purchasing power.”
38.8%
30.8%
+customer
“I…will take myPurchasing power somewhere else.”
“How Likely are you to change your status as a CUSTOMER?”
25“How Likely are you to SHARE with your Inner Circle?”
-82.3% 64.3%
+
TalentBoard 2013 Copyright ©
“How Likely are you to SHARE your experience publicly?”
-50.5% 32.0%
+
Build a Business
Case
Everyonegets up to bat
SeekFeedback
SetExpectatio
ns
Walk in theirshoes
@GerryCrispin
in/GerryCrispin
www.theCandEs.org
@ElaineOrlerin/ElaineOrler
www.cande-events.org
ERE Discount Code: ERECES14 ($400 discount)
Thank you!