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Can you believe it?
An experiment with "subjective AD" for children
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The old battle: Objective vs. Subjective AD
Most Guidelines demand objectivity
Existing ADs show a lot of subjectivity…
(eg. when AD aims to be more narrative)
BR stands mainly for Objective AD…
…but participated in a successful experiment
with subjective AD for children!
WHY???
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I
It happended while describing the AD for these films:
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German actor Ulrich Noethen plays Bibi‘s father…
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…and offered to voice the AD at BR
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How could this be done? He describes through the eyes of his character He is Bibi’s father… - Showing empathy for what happens to his girl - Using “I” in the description - Showing fear, anger or joy - Giving comments or advice Let’s have a look:
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Example of „subjective“ AD: I am Bernhard Blocksberg and stand in our garden at the BBQ. My daughter Bibi and her friend Florian run towards me. My wife Barbara comes with a large cake out of the house. Barbara puts her finger on her mouth, pointing at me – I don‘t see it, because I'm standing with my back to her. Let‘s watch a short clip with more examples…
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Before watching – some infos about: The Blocksberg World: Bibi and her mother Barbara are witches Only females can do magic Boys and men are just… boys and men Bibi’s enemy is another witch called Rabia
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Let‘s have a look at the AD again: I am Bernhard Blocksberg and stand in our garden at the BBQ. My daughter Bibi and her friend Florian run towards me. My wife Barbara comes with a large cake out of the house. Barbara puts her finger on her mouth, pointing at me - I don‘t see it, because I'm standing with my back to her.
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"Be quiet up there." The bowl rolls off the bed and ends up where? Of course, on my toe. I jump up and hop on one leg back and forth. "These three million ..." "But I told you I've never seen this money!" "But three million can not simply be overlooked. You can trust me, maybe you took this money just ... " "Stop it, Mom." Unbelievable! My own wife! Outraged, I get up and go into the living room.
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"Then we are divorced people now or what?" "But you can not be divorced from your daughter" Bibi looks at me with big eyes. In the evening I sit in my car, drive through the streets. I am very sad. Barbara opens her eyes. "We will no longer be witches." I am very touched and almost going to cry.
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"Now that I'm not a witch anymore I do not know where the Blocksberg is." "But you have a rough idea?" "I believe: the north" "North? And nothing else?" "No." Now I need time to think. "You must be very hungry. Help yourself " "No thanks. Apple pie goes always directly onto my hips " What? "Says My Mom" That's true!
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I press the remote control. The doors and the tailgate open. Rabia is thrown over the car, straight into my arms. She wears a green costume and now has blonde hair. That’s why I do not recognize her! "If you're dizzy a cloth with Balsamic Vinegar and Arnika will help" "If there is no turning back, you have to go forward without fear, Dad always says" It is exactly like that!
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Rabia goes into the room with the sleeping Bibi. The tray is covered with a cloth. Rabia runs towards Bibi's bed and puts it down. She leans over Bibi. What is she up to? Bibi, wake up! "Breakfast in bed? It's like birthday! " "Try the banana-chocolate milk. I've made it myself." She hands the cup with the trust-drink to Bibi. Do not drink!
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"You do not get my daughter!" My chance! I hit Rabia with an owl. She falls to the ground and tears another owl from the base. I look impressed at my hands. "I'm sorry Mommy" "What are you sorry for?" "Well everything. Our dispute. That I've behaved so stupid " "My little witch." Barbara hugs Bibi. And what about me?
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"Subjective AD" for children - Why?
- Children feel addressed... - They can listen to someone they "know"… - AD might be funnier… - Other reasons?
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Thank you very much!