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Campaign Assessment Report
Resource Development Group, Inc.February 23, 2006
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ASSIGNMENT
• Minimum of 40 interviews• Depth of understanding and support for
Enterprise Flagler’s economic development agenda
• Test funding goal of $263,000 per year x 5• Identify possible funding sources• Identify potential leadership• Identify possible obstacles
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Financial Services 9Real Estate 7Architects/Engineers 5Attorney 4Insurance 4Associations 4Developers 4Media 3Government 3Construction 3Manufacturing 2Education 2Auto Dealers 2
Retail 2Advertising 1Healthcare 1Hotel/Motel/Resort 1Consultant 1Web-based 1Construction Supply 1CPA’s 1Utility 1Back Office 1Property Managers 1Rail 1Individuals 1
INTERVIEW POOL
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INTERVIEW POOL
• 17 of 20 Board Members• current EF investors• % of current funding• 17 non-investors
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KEY FINDINGS AND RECOMMENDATIONS
• EF is unknown commodity• Broad support for program of work • Must have ED “go to” group and EF
SHOULD BE it • “Thumb’s up” on Cornerstone Partnership• MUST HAVE benchmarks• Good potential to grow investor base
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PRIVATE SECTOR REVENUE POTENTIAL
• $1 million – $200,000 per year– 5 year spread (2007 – 2011)
• 400% annual increase in current private sector support
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CAMPAIGN CHALLENGES
• Lack of knowledge about Enterprise Flagler.
• Perceived “lack of alignment”• Unfriendly business environment• Lack of industrial spec space and office
space
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HOW DO WE DO IT?
• Elevate investments of current base• Broaden the investor base (50% - 60%)• Investor and community
outreach/education• Alignment with public partners
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CAMPAIGN LEADERSHIP• Honorary Co-Chairs
– 3 to 5– Possible second layer
• Campaign “working group”– Internal– Advice, counsel, assistance and oversight
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PRIVATE SECTOR REVENUE POTENTIAL
46%
25%
22%
2% 2%3%
Business RecruitmentMarketingRetention & ExpansionEntrepreneurial ActivitiesInvestor RelationsSpecial Projects
Proposed FY 2006/2007 Budget
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KEY FINDINGS AND RECOMMENDATIONS
Prioritize Sub-Strategies– 64% sited educating the community on best practices – 61% sited marketing to corporate executives with
second homes in Flagler County– 54% sited developing relationships with site locators– 49% sited business visitations– 25% sited developing a commercial real estate
database– 20% sited workforce development
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INVESTOR RELATIONS
• Adjust and enhance investor levels• Re-align board composition• More opportunities for investor involvement• Comprehensive communications plan• Utilize broadcast and print media to “spread the
message”
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THRESHOLD QUESTIONS• Questions, comments on findings and
recommendations?• Do you want to move forward with a
campaign?• What are our next steps?
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NEXT STEPS• Executive Planning Session
– Settle metrics– Finalize program of work– Find “common ground”
• Campaign Planning Session– Identify and Recruit leadership– Screen top 50
• Prepare collateral materials• Commence community outreach/education
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Campaign Assessment Report
Resource Development Group, Inc.February 23, 2006