Rupert Ashwell Head of Client Services, UK
2
Team of 130+ people across 5 countries
Cross platform specialists since 2005
400+ apps -> past 12 months
3
More than 100 brands and agencies have put their trust in us.
iOS, BlackBerry and Android
4
Utilise the unique capabilities of each platform.
The iPhone User
5
The Android User
6
The Blackberry User
7
Think Android
Openness with few restrictions
Screen sizes from 240x320 up to 540x960
pixels on phones, plus various tablet
resolutions
Utilise bigger screen size when designing UI
for tablets
Widgets on the home screen
Menu button and back button
Mix of physical and touch keyboards 8
What you should know
Think Android
9
An Android user can’t live without widgets. iPhone and BB users hardly know what they are.
Think Android
What are they?
Find other apps to do a job
Let the user choose, or choose for them
No app? Suggest one to download
Why are they cool?
Increased app discovery/cross promote
10
Intents. Boring name on cool stuff.
Think Android
Very similar to a normal Android application
Has access to all the facilities of the
platform: SGL (2D drawing), OpenGL (3D
drawing), GPS, accelerometers, network
access, etc.
Why are they so sexy?
Because you can use them for interactive
advertising like games, or having them
interact with other apps
11
Live Wallpapers - A brand’s wet dream
Think Android
What is it?
Publish search results to global search
Deep link into the app
Why is that cool?
Increases app visibility and usage
Google likes it!
12
Quick Search Box searches your app
Think Apple
Best SDK for building good looking apps
based on standard components
Drag & Drop objects
Be aware!
Go outside the boundaries of the built-in
components and you’ll need a totally
different level of programming skills
13
What you should know
Think Apple
14
iOS5 - Integrated Twitter
Think Apple
15
iOS5 - Instant Image Sharing
Think Apple
16
iOS5 - Apple killing your Ads makes Social even more important
Think Apple
17
iOS5 - Whatsapp the Apple way
Think Blackberry
Mix of physical and touch keyboards
Many conservative users
You better give them something useful
Make feature use quick and easy or stay
away
18
It’s different
Think Blackberry
Change app icon and name on the app grid
based on app status
Example
For BAA, swap in a red logo if a flight is
delayed, and change the text from
"Heathrow Airport Guide" to "EZY 8571:
DELAYED"
19
Widgets, but still not.
Quick and cost efficient please.
20
Can you build our mobile app for all platforms?
Yes.
21
But there are no shortcuts to excellence
Your brand needs to be unique
Design guidelines differ between platforms
Programming language
Devices
Why we’re looking for One Size Fits All.
You want to develop a mobile app across
many platforms for optimal reach
You want to save money
You want to save time
You just want it all
22
Time is money
23
We level out platform capabilities.