Download - CA Presentation v5
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Competitive AnalysisCompetitive Analysis
Team BaldwinTeam Baldwin
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Discussion JourneyDiscussion Journey
Company BackgroundCompany Background
FinancialsFinancials
Restaurants AnalysisRestaurants Analysis Strengthsand WeaknessesStrengthsand Weaknesses
ConclusionsandtheFutureConclusionsandtheFuture
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Company BackgroundCompany Background
Founded 1975 withoriginal brand:ChilisFounded 1975 withoriginal brand:ChilisGrill & BarinDallasGrill & BarinDallas
1984: Goespublic1984: Goespublic 1991:Changesnameto Brinker1991:Changesnameto Brinker
1994: Acquire Onthe Border1994: Acquire Onthe Border
1995: Acquire Maggianos1995: Acquire Maggianos 1999:Fourdiningoptions:Chilis, Onthe1999:Fourdiningoptions:Chilis, Onthe
Border, Maggianos, Macaroni GrillBorder, Maggianos, Macaroni Grill
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Brinker TodayBrinker Today
MinorityshareinRomanos Macaroni GrillMinorityshareinRomanos Macaroni Grill
1,700 Restaurants1,700 Restaurants
27 Countries27 Countries
Chilis
Maggianos
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CurrentFinancialSnapshotCurrentFinancialSnapshot
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Historical GrowthHistorical Growth
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RestaurantSegment
Casualdining
Familydiningwithlaid back, youngrestaurants (Chilis)
FamiliesalsowelcomeatMaggianos forhomestyledishes
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Company ImageCompany Image
Serving the worldagreat tasteoflifeServing the worldagreat tasteoflifethrough the PowerofWelcomethrough the PowerofWelcome
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DifferentRestaurants,SameDifferentRestaurants,Same
ImageImage Chilis GrillandBarChilis GrillandBar
TexMex cuisinewithalaid backatmosphere.TexMex cuisinewithalaid backatmosphere.
Allarewelcometo enjoyAllarewelcometo enjoy
Maggianos Little ItalyMaggianos Little Italy
Made fromscratch Italianwitha familyrunMade fromscratch Italianwitha familyrun
feel.feel. Allarewelcometo enjoyAllarewelcometo enjoy
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DifferentiationStrategyDifferentiationStrategy
Highquality food forreasonablepricesHighquality food forreasonableprices
Unique,welcomingatmosphereUnique,welcomingatmosphere
Uniquemenus fortraditional foodstylesUniquemenus fortraditional foodstyles
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DistinctTastesDistinctTastes
Chilis GrillandBarChilis GrillandBar
Basic food farewithakickBasic food farewithakick
FrozenmargaritasFrozenmargaritas
Maggionos Little ItalyMaggionos Little Italy
Delectable Italian foodDelectable Italian food
UniquecocktailsUniquecocktails
LargewinemenuLargewinemenu
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ServicesServices
Chilis GrillandBarChilis GrillandBar
YouthfulwaitersandwaitressesYouthfulwaitersandwaitresses
Laid backatmosphereLaid backatmosphere KeepingtruetotheoriginalrestaurantKeepingtruetotheoriginalrestaurant
Maggionos Little ItalyMaggionos Little Italy
A elegantdining experienceA elegantdining experience
Stafftomakeyou feellike familyStafftomakeyou feellike family
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Organizational CapabilitiesOrganizational Capabilities
Routinevisits fromalllevelsofsupervisionRoutinevisits fromalllevelsofsupervision
Continuousmanagementtraining formanagersandContinuousmanagementtraining formanagersandsupervisorstoimprove effectivenesssupervisorstoimprove effectiveness
Strictproductandsafetyspecifications forrestaurantsandStrictproductandsafetyspecifications forrestaurantsandsupplierssuppliers
PurchasecommitmentcontractstostabilizevolatilepricingPurchasecommitmentcontractstostabilizevolatilepricing
Encouragevendorsto evaluatenewtechnologies for foodEncouragevendorsto evaluatenewtechnologies for foodsafetyandhumaneprocessingimprovements.safetyandhumaneprocessingimprovements.
SophisticatedconsumermarketingresearchSophisticatedconsumermarketingresearch
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Cost AdvantageCost Advantage
Newkitchen equipmentandtechnology =Newkitchen equipmentandtechnology =reducedlaborcostreducedlaborcost
Effectivemanagementof foodand fixedcostsEffectivemanagementof foodand fixedcostsandlaborproductivityandlaborproductivity
Restaurantinformationcosts = reducedRestaurantinformationcosts = reducedoperationcostoperationcost
Improvedservice,lowercostswithnewmodelsImprovedservice,lowercostswithnewmodels
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CompanyAwardsCompanyAwards
Fortune MagazineFortune Magazine Worlds MostAdmiredWorlds MostAdmiredFoodServicesCompanies (2009)FoodServicesCompanies (2009)
Institutional Investor MagazineInstitutional Investor MagazineAmericas MostShareholderAmericas MostShareholder--FriendlyFriendlyCompanies (2008)Companies (2008)
FORBES MagazineFORBES Magazine-- 400 BestCompanies400 BestCompaniesinAmerica (2002inAmerica (2002--2007)2007)
NationalRetailFederationNationalRetailFederation Top 100 USTop 100 USRetailers (2007)Retailers (2007)
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AdditionalAwardsAdditionalAwards
U.SChamberofCommerceU.SChamberofCommerce AlfredP.AlfredP.SloanAward forBusinessExcellenceinSloanAward forBusinessExcellenceinWorkplaceFlexibility (2006)WorkplaceFlexibility (2006)
Fortune Magazine:Fortune Magazine:MostAdmiredCompanies (2001MostAdmiredCompanies (2001 -- 2006)2006)TopCompanies for Women (2005)TopCompanies for Women (2005)
Top 30 Companies for Minorities (2005 &Top 30 Companies for Minorities (2005 &2006)2006)
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Strengths
Internationalcustomer base
Resourcesharing
IncentivePrograms
ConsistentQuality
Pricing/CostStructure
1700 Restaurants,27 Countries
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Weaknesses
Narrow focus,only2restaurantchains
Darden = 6 primarychains
DineEquity = 3,000+ restaurants,2chains
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Opportunities
Lotsofcash fromsaleof OntheBorder,usetorefreshimageandstrengthencustomer base
Remodelstores fora fresh,updatedlook
Newmenuitems
Lowercoststhroughnewtechnology
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Threats
Customersarepicky,tasteschangefrequently
Use existingandnewmarketresearchtochangemenus
Marketdownturnhasshakenconfidence
andlimited familydining Cashanddiscountingarekeystosuccess
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Recommendations
Continuetolowercosts
Frequentmenuchanges/additions
Highlightthequalityof food forlowercost
Newsupplychaintechnologytolowercosts
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ConclusionsConclusions
AtmosphereisagreatstrengthAtmosphereisagreatstrength
AllarewelcomeAllarewelcome
CoststructureandresourcesharingareCoststructureandresourcesharingarekeykey
Uniquemenus fortraditional foodstylesUniquemenus fortraditional foodstyles
Affordableprices,lowcostsAffordableprices,lowcosts Broadcustomer baseprovidesstrengthBroadcustomer baseprovidesstrength