Download - Buzz12 and social media outsourcing
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Buzz12 Buzz12 andand
Social Media Social Media Outsourcing!Outsourcing!
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OverviewOverviewAbout Buzz12What is social media?The pillars of social media
successOur programBuzz12 resources
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About Buzz12About Buzz12Formerly WeMentor Social MediaHelping companies and
institutions create and execute social media strategies.
Partner Phyllis Neill 20+ years’ marketing and management
Partner David Sher, 35+ years’ Co-CEO of AmSher
First Birmingham company to focus exclusively on social media management
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Social media?Social media?
Niche social media sitesBloggingBlog commentingForum commenting/participationArticle marketingPowerPoint presentation
sharing/commentingFacebook, Twitter, YouTube
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The pillars of The pillars of social media success:social media success:
1. Creation of strategy2. Aggressive follower strategy
Frequent follower engagement
Frequent follower finding3. Prolific content creation
Highly relevantHighly compellingHighly regular
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The importance of The importance of STRATEGYSTRATEGYKey to social media marketing success
is ENGAGEMENTKey to engagement is high-quality,
relevant CONTENTYou won’t know what your prospects
want to hear about until you know what information they currently consume online.
Prospects are fickle, and what they consumed last week might change next week.
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Why would a company Why would a company engage in social media?engage in social media?
To engage with potential customers online in an effort to become a valued, trusted resource for the purpose of eventually doing business together.
How would Buzz12 do this for you?
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Our Outsourcing Our Outsourcing ProgramProgram
We have developed a proven program for creating the perfect social media marketing plan for our customers.
We do 95% of the social media work FOR you.
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Phase 1: Phase 1: Listening ResearchListening Research
Who’s talking about your brand on social media?
What is your competition doing with social media that you are not?
Which topics and/or products are being discussed the most on social media?
On which social media sites are your target customers “hanging out”?
What’s being written about you on blogs and forums?
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Competitor Facebook? YouTube? Twitter? Blog?
ART Fertility Program of Alabama 359 fans Yes Yes Yes
Alabama Fertility Specialists 65 fans No No Yes
UAB Division of Reproductive Endocrinology & Infertility (Fertility Alabama)
No No No No
The Center for Reproductive Medicine (Infertility Alabama)
145 fans No No No
Fertility Leaders (Mobile office) 203 fans No No No
Huntsville Reproductive Center No No No No
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Keyword/phrase
Google search volume (July 2010) First 3 organic hits First 3 Google ads
receivable finance 12,100
www.1stcommercialcredit.com,www.btbcapital.com,www.bibbyusa.com
www.justintimecash.com/receivables, www.advancepayroll.com, www.anchorfundingservice.com
financing account receivable 9,900
www.1stcommercialcredit.com, www.rivierafinance.com, www.pbcc.com
www.universalfunding.com, www.gocapitalsource.com,wwww.justintimecash.com/receivables
accounts receivable financing 6,600
www.1stcommercialcredit.com, www.receivablesexchange.com, www.bayviewfunding.com
www.justintimecash.com/receivables, www.ifgnetwork.com, www.1stcommercialcredit.com
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Phase 2: Phase 2: Planning/ExecutingPlanning/ExecutingDevelop plan for WHERE to
participate (based on audit/listening info).
Develop plan for ongoing regular content creation.
Ongoing content management strategy execution for remainder of 12-month engagement.
Weekly update reports
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Reporting examplesReporting examples
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In conclusion…In conclusion…
It’s not a matter of whether a business will have a social media strategy; it is only a matter of when.
A business has only two options. It can do the social media itself or outsource it.
The outsourcing is what we do!
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Buzz12 resources:Buzz12 resources:
Sign up for newsletter at our website, www.buzz12.com
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You can download this presentation at www.slideshare.net/buzz12