Business Website Checkup:How Healthy is your Corporate Website?
>50%unprotected forms collecting personal information
>15% pages with broken links
2-4% duplicate content
100%EU companies need to comply with “Cookie Law”
missing or poorly written meta attributes
>80%
images missing alt text
25%
pages > 1MB40%
pages lack traffic tags
10- 15%
Accenture Interactive research has uncovered dramatic limitations of business websites.
Better execution
Greater effectiveness
Implement and enforce standards that deliver maximum impact.
Improve user experience and site performance; reduce cost and risk.
Your digital fitness regime starts here.
Increased traffic (total visits)
10%
Digital Diagnostics have helped companies achieve significant changes in website performance. Here are some of the stats:
Improved customer experience
7%
Decreased workload
10% Lowered bounce rate
>50%
Raised analytics accuracy
30%
Increased productivity
30%
Decreased non-complianceincidents
25%
For more information about how Accenture Interactive can help ensure your digital assets are working to maximum effect, please visit: marketingsoftware.accenture.com
Copyright © 2012 Accenture All rights reserved.